Rolls-Royce has unveiled its stunning new custom Phantom， dubbed the “Alice’s Enchanted Garden” edition. This unique vehicle is a one-of-a-kind masterpiece， exclusively crafted for a discerning client in Dubai. Based on the long-wheelbase Phantom， the car has now been completed and delivered， marking another exquisite example of Rolls-Royce’s bespoke capabilities.
The exterior design features a sophisticated two-tone paint scheme， complemented by a floral motif along the waistline. These intricate details underscore the vehicle’s exceptional luxury and meticulous craftsmanship.
The iconic “Parthenon” grille and the distinguished “Spirit of Ecstasy” hood ornament are both elegantly finished in rose gold， adding a unique and refined touch. The waistline tapers gracefully from the rear door， featuring a delicate berry pattern that further highlights the owner’s distinctive taste.
The interior craftsmanship is truly remarkable， with a striking dual-tone color scheme of “Sunrise Red” and “Elegant White.” The rear center armrest and the passenger-side dashboard feature elaborate floral embroidery. This exquisite detail required over 160，000 stitches and the application of eight different embroidery techniques， a testament to Rolls-Royce’s unparalleled artistry and dedication to perfection.
While official interior photographs have not been released by Rolls-Royce， the visible details strongly suggest the immense luxury that permeates the cabin.
Under the hood， the “Alice’s Enchanted Garden” Phantom is expected to be powered by the renowned 6.75-liter V12 twin-turbocharged engine. This powerhouse delivers a maximum output of 420 kW (approximately 563 hp) and a peak torque of 900 Nm. Paired with an 8-speed automatic transmission， the Phantom accelerates from 0 to 100 km/h in a brisk 5.4 seconds， with an electronically limited top speed of 249 km/h.
The year 2025 marks the centenary of the Rolls-Royce Phantom’s debut. In celebration， the marque has previously released other bespoke editions， such as the “Year of the Dragon” and “Fleeting Blossom，” with anticipation for more special models in the future.
As the flagship model of Rolls-Royce， the Phantom consistently embodies exclusivity and prestige. In the Chinese market， the long-wheelbase Phantom commands a price of up to 9.86 million RMB， highlighting its ultra-luxury positioning.
In 2024， Rolls-Royce reported global sales of 5，712 vehicles， with the Cullinan， Spectre， and Ghost being the most popular models. While the Phantom may not lead in sales volume， its symbolic significance and the immense value derived from its bespoke customization are unparalleled. Each custom Phantom is an embodiment of ultimate luxury， demonstrating that regardless of the advancements in electric vehicles， Rolls-Royce remains in a class of its own.
