Rainwater Technology reported on June 26 that recently, the Chinese betel nut brand, Munia, co-named Bentley (Guangzhou), launched the Hechengtianxia & Bentley joint gift box, which has caused heated discussion on the Internet.
According to media reports, Bentley replied that the joint products and related activities have nothing to do with the Bentley brand and its authorized dealers in China and have not been authorized or endorsed by Bentley Brand in any form.
Bentley said the Bentley brand has not approved the application of the Bentley brand logo in this offline event and online communication.
Bentley Brand reserves the right to take appropriate legal measures to protect the legal rights and interests of the brand.
The data show that betel nut is the fruit of evergreen trees from the tropical palm family. When chewing, betel nut releases betel nut. It can stimulate the nerve center to produce euphoria, so it has become one of the locals’ favorite chewy snacks.
As early as 2004, the International Agency for Research on Cancer (IARC), a subsidiary of the World Health Organization, listed betel nut as a first-class carcinogen.
Study shows that long-term excessive chewing of betel nut can lead to oral cancer and can lead to esophageal cancer, liver cancer, hypertension, type 2 diabetes, periodontal disease, tooth defects, temporomandibular joint damage, morphological and functional abnormalities of the chin and its addictive nature, and can even lead to estrogen, adverse pregnancy, and adverse symptoms.
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With the increasing public health awareness and the widespread danger of betel nuts, controversy over betel nuts has been ongoing. Recently, the joint gift boxes of Chinese betel nut brands, “Cheng Tianxia” and Bentley (Guangzhou) quickly attracted widespread attention after their launch. However, the development of things is unexpected. Bentley officials quickly issued a statement to clear any connections to the contact, which casts a shadow over the seemingly high-end cross-border cooperation.
Bentley’s response was very clear, pointing out that the joint sports and products were not authorized or endorsed by the brand. Not only that, Bentley also stressed that the use of its brand logo is not allowed and the right to take legal measures is reserved. This means Chengtianxia may face infringement charges, and consumers’ trust in the joint product will undoubtedly be greatly reduced.
It is worth noting that the separation of relations with Bentley is in sharp contrast, which is a controversy among betel nut itself. As a food classified as a first-class carcinogen by the World Health Organization, the safety of betel nut is questioned. Even if there is a tradition of eating betel nut in some areas, its potential health risks cannot be ignored. Long-term chewing betel nut is significantly associated with many diseases (such as oral cancer).
So, this joint incident inevitably makes people wonder: Why are car brands known for their high-end luxury goods and products at risk of cancer? Is there any commercial negligence or misleading behind this? Or is this just an unauthorized marketing practice? Regardless of the facts, this incident once again brought the controversy about betel nut, and also reminded companies to carefully evaluate the reputation and product risks of their partners when conducting brand collaborations to avoid negatively affecting their brand image. At the same time, consumers are also reminded that they need to study this common brand product more reasonably and not blindly pursue brand effects and ignore potential health risks.
