Driven by the wave of digitalization, the smart tourism industry has reshaped the traditional tourism industry at an astonishing speed. After the rain, various high-tech means appear like mushrooms. Among them, technologies such as the Internet of Things (IoT), big data, artificial intelligence (AI) and 5G play a key role, bringing tourists a more convenient, personalized and immersive travel experience.
Things Internet technology has powerful perception and monitoring capabilities, providing unprecedented intelligent means for scenic on-site management. For example, in the Wulingyuan scenic area of Hunan, the deployment of underground sensor systems can monitor soil moisture, temperature and potential erosion risks in real time. This exact monitoring not only effectively protects valuable natural resources, but also provides a scientific basis for the sustainable development of scenic attractions. Compared with traditional inspection methods, IoT technology greatly improves monitoring efficiency and accuracy and reduces labor costs.
The application of big data technology in the field of smart tourism should not be underestimated. By exploring and analyzing tourists’ search records, booking data, consumption behavior, and other information on the travel platform, travel companies can more accurately understand tourists’ preferences and needs. This not only helps achieve precise marketing and improve marketing efficiency, but also provides tourism process predictions for scenic attractions, and can also help managers develop response plans in advance, optimize resource allocation, effectively alleviate congestion and improve visitors’ visit experience. It should be pointed out that when enjoying the convenience brought by big data, how to protect tourists’ privacy data has also become an important topic.
The integration of artificial intelligence technology further improves the intelligence and personalization of the smart tourism industry. For example, in the Spanish village of Alpujarra, AI technology is used to predict tourism processes and intelligently plan tourism routes to avoid crowding among tourists in the same area. In addition, the application of technologies such as intelligent guide systems, customer service robots and image recognition has greatly improved the efficiency and convenience of tourism services. These applications not only optimize tourists’ travel experience, but also reduce labor costs for scenic attractions and improve service quality. It can be foreseeable that with the continuous development of AI technology, its application in the field of smart tourism will become more extensive and in-depth.
The rapid development of 5G communication technology has brought revolutionary changes to the smart tourism industry. Its high-speed and low-latency features allow immersive experiences such as virtual reality (VR) and augmented reality (AR) to run smoothly, giving visitors a more realistic and interactive tour experience. The “Flying along the River during the Qingming Festival” project is a typical example. It uses 5G technology to enable visitors to experience the prosperous scenes of ancient cities in an immersive way and gain insight into traditional Chinese culture. 5G technology not only improves tourists’ entertainment activities, but also provides new display and promotion methods for scenic beauty.
It is worth noting that the SEA Computing model has also begun to occupy its mark in the field of smart tourism. As an emerging computing paradigm, SEA Computing distributes cloud computing tasks to edge devices, reducing stress in cloud computing centers and improving the efficiency and real-time nature of data processing. In the smart tourism industry, offshore computing can be applied to real-time monitoring, intelligent analysis and decision support. For example, edge computing devices can be used to conduct real-time analysis of tourism flows, environmental data, etc. to provide a timely decision-making basis for field managers in the scenic world. With the continuous maturity of offshore computing technology, its application prospects in the field of smart tourism will be more extensive, injecting new power into the future development of smart tourism.
