Rainwater Technology reported on June 26 that Chinese betel nut brand Munia (Guangzhou) (Canton) recently launched a joint Hechengtianxia & Bentley gift box, which has been the subject of intense debate on the Internet.
According to media reports, Bentley replied that the joint product and related activities are not related to the Bentley brand or its authorized distributors, and that there is no authorization or endorsement of any kind by the Bentley brand.
Bentley said that the Bentley brand has not approved the use of the Bentley brand logo in this offline activity and online communication.
Bentley Brand reserves the right to take appropriate legal action to protect the brand’s legal rights and interests.
Data shows that betel nut is the fruit of an evergreen tree in the tropical palm family. When chewed, betel nut releases betel nut. It stimulates the nerve centers to produce euphoria and hence it has become one of the favorite chewy snacks of the locals.
Back in 2004, the International Agency for Research on Cancer (IARC), a subsidiary of the World Health Organization, classified betel nut as a first-class carcinogen.
Studies have shown that prolonged over-chewing of betel nut can lead to oral cancer, and may lead to esophageal cancer, liver cancer, high blood pressure, type 2 diabetes, periodontal disease, dental defects, temporomandibular joint injuries, abnormalities of the jaw’s form and function, and even its addictive properties and possible Esty symptoms.
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The controversy over betel nuts continues as public health awareness of the dangers of betel nuts in general increases. The recent launch of the joint gift box of Chinese betel nut brands ” Cheng Tianxia” and Bentley (Guangzhou) quickly attracted a lot of attention. However, things took an unexpected turn. Bentley officials were quick to issue a statement to clear any connection to the high-end cross-border collaboration.
Bentley’s response was clear, stating that United Sports and the product were not licensed or endorsed by the brand. Not only that, but Bentley also emphasized that it does not allow the use of its brand logo and reserves the right to take legal action. This means that Chengtianxia could face allegations of copyright infringement, and consumer trust in United products would undoubtedly be greatly diminished.
It’s worth noting that the separation from Bentley is a stark contrast to the controversy between Betel Nut itself. The safety of betel nut is questioned due to its classification as a first-class carcinogenic food by the World Health Organization. Even if betel nut is traditionally consumed in certain regions, its potential health risks cannot be ignored. Prolonged chewing of betel nut is significantly associated with many diseases such as oral cancer.
Therefore, this joint incident inevitably makes people wonder: why are automobile brands known for their high-end luxury and high-end luxury and cancer risks? Is there any commercial negligence or misinformation behind this? Or is this just unauthorized marketing practice? Regardless of the facts, this incident has reignited the betel nut controversy and also reminded companies to carefully assess their partners’ reputations and product risks when engaging in brand collaborations to avoid negatively impacting their brand image. Consumers are also reminded that they need to research this commonly branded product more sensibly, rather than blindly pursuing brand effects and ignoring potential health risks.
