On July 3rd, media reports indicated that various highway construction zones across multiple regions have begun implementing “Disable/Exercise Caution with Intelligent Driving (Assisted Driving)” signage.
Currently, stretches of highways including the Weiqing Expressway (Weihai-Qingdao), Ningluo Expressway (Nanjing-Luoyang), and Huyu Expressway (Shanghai-Chongqing) prominently feature “Exercise Caution with Intelligent Driving” warnings in construction areas. These signs serve as a critical reminder to drivers to exercise heightened vigilance and safety in these specific road conditions.
Since last year, intelligent driving has become a buzzword in the automotive industry. From lidar technology to comprehensive solutions and “end-to-end” development, intelligent driving has evolved into a competitive arena for major automakers. Many manufacturers have been promoting concepts like “democratization of intelligent driving” and “high-level intelligent driving.”
In the first half of this year, the Ministry of Industry and Information Technology intervened to curb the unregulated promotion of intelligent driving. Terms such as “automatic,” “autonomous,” “high-level intelligent driving,” “hands-free,” “eyes-free,” and “takeover” were classified as prohibited promotional terms.
Industry insiders point out that in recent years, car manufacturers, in their pursuit of market share, have marketed L2-level assisted driving features as “high-level intelligent driving” or “urban pilot” systems. This practice has led to a significant disconnect between user expectations and the actual capabilities of current intelligent driving technology.
Automakers have a responsibility to clearly inform consumers that current technology does not yet achieve full autonomous driving levels. These systems are not substitutes for the skilled judgment and control of a human driver. Manufacturers should prioritize transparent communication, ensuring users understand the limitations of these systems and the importance of their own vigilance and responsibility.
