“一代人有一代人的机遇，一代人有一代人的使命”。
On July 2， 2025， at the Shenzhen Honor Magic V5 launch event， CEO Li Jian’s opening remarks did not focus on product specifications. Instead， his gaze turned to the audience， comprised of the “backbone of the era”—the post-80s and post-90s generations. These individuals have witnessed China’s transformation from a follower to a leader， driving every breakthrough in industrial reform and now forming the pillar of society. This generation harbors a potential “stronger than imagined，” much like the era they have experienced， forging their own path amidst skepticism.
The growth trajectory of this demographic is deeply imprinted with the marks of the times. Childhood memories are filled with the melodies of Xiao Hu Dui， the comedic brilliance of Stephen Chow， the chivalry of Jin Yong’s martial arts epics， and the imaginative world of Transformers. Adolescence saw them discovering the world through the “drip drip” of QQ notifications and the discussions on Tianya forums. As young adults， they formed teams and battled in the pixelated realms of “Legend，” only to later establish themselves amidst the “going global” trend in their adult lives.
They have experienced the dazzling fireworks of the Beijing Olympics， and also the pressure of skyrocketing housing prices. They have felt the passion of internet entrepreneurship， and also faced the responsibilities of the “4-2-1 family structure.” Like a load-bearing pillar in an hourglass， they support the elderly above and secure the future for their children below. In the workplace， they must navigate the challenges of the “35-year-old crisis，” seemingly ripened by the catalysts of the era.
Yet， the struggles of the backbone of the era have never been a solitary charge. Instead， they are a persistent effort fueled by deep care， carving a path through seemingly insurmountable difficulties.
As Li Jian stated， “They are often asked， ‘Are you there?’ but rarely hear ‘I am here.’ Honor hopes to be a genuine partner to the backbone of the era on this exciting journey. By harnessing the power of AI， we aim to transform the question ‘Are you there?’ into the warmth of ‘I am here.'”
Honor’s choice to pay tribute to this demographic at this particular moment is no coincidence. As a technology brand that has grown alongside the post-80s and post-90s generations， Honor has witnessed firsthand how they turn “impossible” into “possible”: from the comeback of feature phones to domestic flagships， from “Made in China” to “Created in China，” and from internet followers to 5G pioneers. The inherent “stronger than imagined” spirit of this generation resonates remarkably with Honor’s dedication to technological breakthroughs.
As Li Jian emphasized at the launch event， “The purpose of technology is not to replace humans， but to fully unleash human potential.” And what the backbone of the era needs most is a key to break free from constraints.
At the Honor 400 launch event， Li Jian shared Honor’s “Cultural Trilogy”: “Returning to Authenticity” is our foundation. “Unleashing Potential” is our vision. “Self-Transcendence” is our name.
The brand belief of “Unleashing Potential， Soaring Freely” mentioned at this launch event is a deep expansion and concrete realization of the second part of Honor’s trilogy， signifying a deeper dimension in understanding users.
If “Returning to Authenticity” is about understanding user needs， then “Unleashing Potential” is about empowering users to break through their limits. This launch event used four stories—featuring “one millimeter” of depth， an attitude of “not taking a step back，” “one hour” of breadth， and “a lifetime” of warmth—to transform the abstract concept of “potential” into tangible experiences， achieving a leap from technical narrative to emotional connection.
“One millimeter” of depth in exploring extremes embodies an obsession with the ultimate. This spirit is concretized in three digits: a 0.1mm refinement in battery thickness， a 0.01mm breakthrough in gold wire soft armor， and a 0.001mm pursuit of hinge precision. In Honor Magic V5’s technological blueprint， millimeter-level evolution is no longer sufficient; micron-level precision is the new battleground.
From the 0.18mm ultra-thin battery cell， 0.014mm aerospace-grade fiber， to 0.003mm assembly precision， this foldable flagship， with its hard-core combination of an 8.8mm folded thickness， 217g lightweight body， 6100mAh high-capacity battery (with 25% high-silicon content)， and 2300MPa compressive strength， proves itself with eight world records (ultra-thin high-silicon battery cell stacking， ultra-fine woven aerospace fiber， ultra-high assembly adaptation precision， thinnest foldable phone， lightest foldable phone， highest silicon content battery， largest foldable battery， strongest hinge steel): Honor achieves breakthrough performance in every core metric of foldable screens. This “competition with oneself” in pursuit of perfection aligns perfectly with the professional attitude of the backbone of the era to “do everything to the extreme.”
“Not taking a step back” in pursuing perfection is reflected in the 8 full-power experiences. This pursuit is evident in the areas users need most: full-power foldable performance ensures no lag during multitasking， providing entrepreneurs with the confidence to “advance three projects simultaneously”; full-power satellite communication maintains signal connectivity even in no-signal zones， offering geological exploration engineers a sense of security to “venture into the wilderness without getting lost”; full-power dust and water resistance allows the phone to accompany users through a downpour， giving outdoor photographers the courage to “not miss a moment.” The “full-power fast-charging ecosystem” supports 50W wireless fast charging for over 230 mainstream car models， ensuring sales professionals on the go don’t worry about their phones dying and disrupting business. This “unyielding” approach isn’t about technological showmanship but about empathetic understanding: “I understand your urgency.” Previously， business trips required carrying three chargers; now， a single phone suffices.
“One hour” to enrich life’s breadth signifies a reverence for time. Through 8 “One-Phrase AI” functions， users gain an extra hour each day. For professionals， “One-Phrase PPT” can automatically generate a proposal framework， reducing preparation time from two hours to ten minutes. For parents， “One-Phrase Memory” can serve as a reminder like “take the child for vaccination today，” preventing oversights amidst busyness. For creators， “One-Phrase Search” can quickly consolidate resources， ensuring inspiration is not interrupted by trivial matters. This is the true meaning of AI saving you “one hour”: not to do more， but to give you the opportunity to do “what you want to do.”
“A lifetime” of companionship embodies mutual warmth， integrated across 7 smart ecosystem features. This companionship is evident in every stage of life: upon entering the workforce， smart office solutions transform small desks in rental apartments into efficient workspaces; after starting a family， smart home features allow for pre-heating air conditioners and preparing meals en route home; with children， smart companionship records growth moments and generates digital albums; as parents age， smart services provide remote medication reminders. This kind of companionship represents the warmest aspect of technology.
The underlying logic of these four stories is Honor’s clear understanding of the “technology and human” relationship: 0.001mm precision， full-power performance， and AI intelligence ultimately serve human needs. As Li Jian repeatedly emphasizes， “AI is not about replacing people， but about fully unleashing human potential.” Technology is the key to opportunity， but it is always people who open the door—this aligns perfectly with the values of the backbone of the era， who believe in “not being defined by tools， but making tools serve themselves.”
The true value of the Honor Magic V5 lies not in it being a foldable smartphone with top-tier specifications， but in its embodiment of brand warmth. When technology begins to convey the signal of “I am here，” technology gains a human touch.
This warmth stems from a profound insight into user challenges. Honor’s fundamental logic is that every aspect， from vision to strategy， culture， and brand， ultimately returns to the user. This user-centric design ensures that technology is not cold technical prowess but a response of “I understand you.”
This warmth is further manifested in the “Three Bridges” humanistic philosophy. The first bridge is the bridge of the heart， stemming from human passion. Through carefully crafted designs that explore the ultimate， it builds a bridge towards users’ love， care， or admiration. Honor aspires to create products that help users or resonate strongly with them on an emotional and spiritual level.
The second bridge is the bridge of inspiration， driving innovation. Honor’s innovative “AI voice assistant YOYO” that can “solve a thousand worries with one phrase” helps you “save an hour，” empowering users to create a better future.
The third bridge is the bridge of happiness， leading to joy through an accessible AI ecosystem that accompanies you in experiencing the wonders of the world.
As Li Jian said， “In the future， everything Honor does will start with people and end with people. All products， performance， services， and sales will revolve around users. I believe the three bridges will pave a path—a path to freedom.”
“‘Solve a thousand worries with one phrase， find YOYO for everything.’ Our time is then freed， our happiness arrives， and freedom comes.”
“Imagine our future AI life; it ultimately frees up human time， human creativity， and human potential. This is what we mean by freely soaring. By combining technology with humanity to unleash human potential， I believe we are moving forward step by step， implementing it step by step. You will find that the Honor brand is a completely different brand， one that can truly transform into an AI terminal ecosystem company， and we are very confident in this.”
From paying tribute to the backbone of the era， to interpreting “unleashing potential” through four stories， and finally to the tangible warmth of the Magic V5， Honor has completed a return to the essence of technology. The ultimate meaning of technology is to enable everyone to become “stronger than imagined.” For the backbone of the era， what they have always needed is not praise， but understanding and support. This is what Honor has done: not empty talk of tribute， but a sincere “I am here” conveyed through every 0.001mm refinement， every “full-power” commitment， and every hour of companionship.
This is perhaps the most moving aspect of technology. It is not just about specifications and code， but about the resonance of “I understand you，” the action of “I am here to help you，” and the promise of “I am here with you.” When Honor infuses its products with the belief of “Unleashing Potential， Soaring Freely，” and when the Magic V5 becomes a witness to the backbone of the era being “stronger than imagined，” technology truly transforms from a tool into a companion. This is the most profound tribute to the backbone of the era.
