On July 10th， according to media reports， Dongfang Shuye has launched a new 1.5L bottle， offering an additional 1000ml compared to their regular 500ml packaging.
This trend of larger beverage bottles is not limited to Dongfang Shuye; a closer look at supermarket shelves and e-commerce platforms reveals an increasingly evident shift towards bigger packaging across the beverage industry. From carrying 1-liter bottles of mineral water for workouts to “hauling” 2-liter bottles of herbal tea to work， and encompassing everything from carbonated drinks to sugar-free tea beverages， and from purified water to electrolyte functional drinks， oversized bottles now dominate almost all mainstream beverage categories.
Industry insiders point out that “physically occupying visual space” is one of the key reasons consumers opt for larger bottles. Bottles of 1.5L or even 2L， with their imposing stature， create a distinct “shelf segmentation” that， combined with bold color blocking and larger fonts， possesses a significantly stronger appeal.
Furthermore， the cost of beverage packaging constitutes a substantial portion of a company’s production expenses. In reality， the manufacturing cost of one large package is lower than that of two smaller packages.
Some consumers express that larger beverage packages allow for individual consumption over an extended period， and are also convenient for sharing with family and friends. Moreover， they note that the price difference between large-format beverages and their regular-sized counterparts is often minimal， making the larger size a more economical choice.
Beyond their cost-effectiveness， these larger beverage formats also possess the potential for social media virality. A single bottle can be enjoyed throughout the afternoon， and its prominent size can be a focal point for capturing photos and sharing on social platforms， thus integrating into the social lives of younger consumers.
