The most affordable vehicle within the Huawei ecosystem has officially unveiled itself.
Shangjie， a brand under Hongmeng Zhixing， has officially released the official images of its inaugural model， named the Shangjie H5.
As a brand jointly developed by SAIC Group and Huawei， Shangjie represents the fifth distinct brand within the Hongmeng Zhixing system， and possibly the last. This positioning has already garnered significant attention for Shangjie even before the car’s official launch.
The primary appeal of Shangjie lies in its more accessible market positioning compared to other brands within the Hongmeng Zhixing lineup. By targeting the 150，000 to 250，000 RMB segment， often referred to as the “national car” market， and integrating Huawei’s advanced intelligent driving capabilities， evidenced by the prominent lidar sensor on the official photos， the H5 is poised to offer a sophisticated driving experience at a more attainable price point.
Notably， around the same time， another member of the Hongmeng Zhixing family， Luxeed， also revealed official images of its second model， the Luxeed S9T， a derivative of the S9.
The simultaneous unveiling of new models from two different brands within the Hongmeng Zhixing ecosystem is an interesting development.
01 Longer Wheelbase Than AITO M7?
The dual reveal has certainly kept Richard Yu， CEO of Huawei’s consumer business group， busy.
Yu posted two consecutive Weibo messages within an hour， both promoting the new vehicles. He first announced the Luxeed S9T， highlighting it as the first station wagon within the Hongmeng Zhixing lineup.
He then shared Shangjie’s official announcement， confirming that the Shangjie H5 will be equipped with Huawei’s top-tier ADS 4 intelligent driving system， describing it as a “ceiling-level experience.”
Compared to the Luxeed S9T， the Shangjie H5 might feel more novel， arriving later to the Hongmeng Zhixing family after the initial “four brands” were established.
While official photos are the only details available so far， this doesn’t mean we know nothing about the Shangjie H5.
From a design perspective， the Shangjie H5 adopts a recognizable “Hongmeng Zhixing” aesthetic. The front end is generally rounded， featuring Shangjie’s new emblem in the center. The lower front utilizes a closed grille design. Above the windshield sits the familiar lidar sensor， and the relatively short front hood contributes to a sense of a forward-leaning stance.
The headlight design is more conventional， with two-point LED units on either side and a semicircular daytime running light along the lower edge， creating a sleek profile.
The side profile is more traditional， forgoing hidden door handles in favor of conventional ones. A camera is visible on the front fender， and silver chrome trim accents the window surrounds. The official images also reveal two wheel designs: a five-spoke and a multi-spoke option. Rear privacy glass is also a notable feature.
Viewing the car from a 45-degree rear angle， one might even detect a hint of “German design，” provided the rear end’s styling is overlooked. The rear continues the minimalist design of the front， incorporating a贯穿式 (through-type) taillight design. The light bar is 연속적且纤细 (continuous and slender)， offering good recognition when illuminated.
In fact， looking at the vehicle from the B-pillar forward， a resemblance to the AITO M5 is evident. This similarity extends beyond the forward-leaning design， enclosed grille， and roof-mounted lidar， and also relates to its dimensions. Visually， the Shangjie H5 appears to be similar in size to the AITO M5， positioning it as a mid-size SUV.
It is worth noting that upon closer inspection of the door details， the rear doors appear significantly long， possibly even longer than the front doors. This is a relatively uncommon characteristic in mid-size SUVs and suggests that the rear passenger space is likely a key selling point for the Shangjie H5.
Furthermore， according to reports from media outlets that have already experienced the Shangjie H5， the rear seating space is more generous than anticipated. The wheelbase is reportedly longer than the AITO M7 (3005mm)， allowing for a “true three-seater” experience in the rear， where three adults can sit comfortably with ample headroom and legroom.
02 ADS 4: A Game-Changer
As a member of the “Zhi” (界) family， features like Huawei’s HarmonyOS intelligent cockpit and vehicle-host interconnectivity are highly likely to be standard.
The most compelling product strength currently announced for the Shangjie H5 is the “launch-ready integration of Huawei ADS 4，” as stated by Richard Yu. This makes the Shangjie H5 potentially the most affordable Huawei intelligent driving vehicle available on the market， and one that does not compromise on features.
First， regarding its positioning， according to previous announcements from SAIC， the Shangjie brand aims to capture the 150，000 to 250，000 RMB market. Jia Jianxu， President of SAIC Group， stated， “In a market with clear demand， we will employ a saturated attack strategy to transform this red ocean into a Shangjie sea， achieving widespread market coverage.”
Prior to Shangjie， the other four brands largely focused on the premium market. For example， AITO targets the high-end SUV segment， with its entry-level AITO M5 starting around 230，000 RMB.
Luxeed adopts a dual strategy， with its sedan and SUV lineup priced between 250，000 and 350，000 RMB. This is even more so for the higher-positioned Luxeed and Vanke brands， which cater to the luxury automotive market.
Collectively， the four brands cover a price range from 250，000 to over a million RMB. However， the lack of a truly affordable model represented the last gap in Hongmeng Zhixing’s product matrix.
Therefore， Shangjie has the potential to become the most affordable model in the Hongmeng Zhixing ecosystem. Richard Yu had previously predicted that the Shangjie’s first model would be a “huge success” upon launch and urged SAIC to “prepare sufficient production capacity.”
In other words， as the “most family-friendly” member of the Hongmeng Zhixing family， Shangjie could even become the sales volume driver for the brand.
Secondly， regarding intelligent driving capabilities， as mentioned earlier， due to the positioning of the other four brands， experiencing Huawei’s intelligent driving systems typically requires a budget exceeding 250，000 RMB. However， the Shangjie H5 is equipped with a 192-line lidar sensor， the same as used in the AITO M9， combined with the ADS 4 intelligent driving system.
Consequently， the Shangjie H5 is positioned as the most affordable vehicle offering Huawei’s full-featured intelligent driving system. The significance of Shangjie for Huawei is clear: it is tasked with penetrating the mass market and boosting sales.
03 Hongmeng Zhixing’s First Station Wagon
Finally， let’s discuss the concurrently unveiled second model – the Luxeed S9T. As a derivative of the Luxeed S9， its powertrain and configurations are likely to be similar to the S9， offering both pure electric and extended-range options. The platform， such as the Tu Ling chassis， is expected to be retained.
The key difference lies in the exterior. The front fascia is largely consistent with the Luxeed S9， and the new Luxeed emblem， “Huanyu Zhixing” (寰宇之星)， makes its debut. The distinction begins from the B-pillar backward， where the roofline extends continuously to the rear of the vehicle， giving it a long and elegant profile. The rear incorporates a new spoiler design， and the tailgate features a sweeping curve. The size of the rear triangular window has also been significantly increased， presenting a pure and elegant station wagon design.
It is worth noting that the taillight design differs slightly. The Luxeed S9T appears to adopt the same “Star River Tail Light” (星河尾灯) as the Vanke S800， a continuous light bar rather than simple lines.
The interior also presents minor differences. Based on leaked interior images of the Luxeed S9T， it appears to feature an additional passenger entertainment screen on the dashboard’s co-driver side.
During the Luxeed Night event， Richard Yu previously highlighted several key selling points for this model: “huge space， excellent handling， extremely long range， suitable for family use， camping， and off-roading.”
With the successive unveiling of these two models， Hongmeng Zhixing has entered a new phase of expansion. The launch of the Luxeed S9T marks Hongmeng Zhixing’s entry into a niche market segment， while the introduction of the Shangjie H5 addresses the gap in the mid-to-high-end market and significantly lowers the entry barrier for Huawei’s intelligent driving technology， undoubtedly acting as a catalyst in this competitive market.
Whether Shangjie can replicate AITO’s success will depend on its pricing.
