On July 15th， netizens discovered that the familiar “Want Want Milk，” a beverage many of us grew up drinking， has a new name when sold abroad: HOT-KID. Translated literally， this means “fiery child，” a moniker that some netizens find creates a striking contrast.
The product’s international packaging is labeled as “HOT-KID MILK FLAVORED DRINK.” Notably， the brand’s iconic mascot – the boy with a bowl cut and overalls – remains the same. This character is deeply ingrained in the childhood memories of those born in the 1980s and 1990s.
Background information reveals that Want Want Group was established in 1962， originally as Yilan Food Industrial Co.， Ltd.， with its headquarters located in Taiwan， China.
In 1996， Want Want introduced reconstituted milk processing technology and launched Want Want Milk in the mainland Chinese market.
Its classic advertising slogan， “If you keep looking， I’ll drink you up，” left a deep impression on children of the 80s and 90s. At the time， the boy in the advertisement， wearing his baseball cap backward， was beloved by people of all ages， inspiring widespread imitation.
