Dongfeng Motor Corporation has recently issued a strong statement addressing malicious online smear campaigns targeting the company and its brands. The company asserts that certain online media accounts have been deliberately fabricating and disseminating false information, which has severely damaged the reputation and public perception of Dongfeng Motor and its product lineups. This coordinated disinformation effort is seen as a direct attack on the company’s brand integrity.
Specifically, the statement highlights the actions of self-media accounts such as “LeDou Auto” and “Cheshi 007,” which have reportedly utilized multiple accounts within their network to conduct frequent and malicious attacks against Dongfeng Motor and several of its associated brands. This sustained campaign of defamation is considered a significant infringement upon the company’s corporate reputation. Dongfeng Motor has confirmed that it has secured and preserved evidence related to these alleged infringements and has initiated appropriate countermeasures.
Dongfeng Motor emphasizes its commitment to fostering a clean and orderly online environment. While the company welcomes constructive criticism and suggestions from the public, it declares its firm stance against any form of malicious attacks, rumor-mongering, or defamation. The company intends to leverage legal avenues to protect its legitimate rights and interests, thereby striving to cultivate a healthier and more transparent public discourse.
In addition to these actions, Voyah, Dongfeng’s premium brand, also released a stern declaration on July 16th. Voyah announced the successful launch of its new flagship model, the “Voyah FREE+”, which garnered significant market attention, securing over 11,583 orders within its first 15 minutes of release. This positive market reception was unfortunately accompanied by a wave of organized and premeditated disinformation campaigns targeting the Voyah brand and its products, causing substantial damage to Voyah’s commercial reputation.
In response to this situation, Voyah has formally reported the matter to the public security department, confiscating and archiving evidence of the defamatory and rumor-spreading activities. Preliminary investigations into the involved parties have tentatively pointed towards an agent of a competing brand. The public security authorities are expected to proceed with interviews of the relevant parties involved in the near future.
