According to a recent report from Kuaitech on August 7th， rumors about NVIDIA adjusting prices for its RTX 50 series graphics cards have been circulating. Some manufacturers reportedly made moves as early as the end of July， and it now appears NVIDIA is indeed serious about these adjustments， with certain graphics cards reaching historical lows.
Compared to previous price adjustments in the single-digit percentage range， this wave of changes sees a more substantial price drop for the RTX 5070. On Amazon UK， an MSI RTX 5070 12G Shadow 2X OC is available for £479， marking the lowest price point for this card to date.
The RTX 5070 12G Ventus 2X OC on Amazon US has dropped to $559. The listing indicates a price reduction of 17%. While this description might be a marketing tactic， it clearly highlights the significant price cut.
With the RTX 5070’s price falling below its MSRP， it gains a more competitive edge against AMD’s RX 9070. The latter offers slightly stronger performance and boasts 16GB of VRAM， a specification where the RTX 5070’s 12GB was previously a point of contention. The current pricing makes the RTX 5070 a more compelling option.
Another potential reason for the price reduction could be NVIDIA’s planned release of the RTX 50 Super series later in the year. Specifically， the RTX 5070 Super will see its core codename upgraded from GB205-300 to GB205-400. This particular model is the only one in the family to feature an increased core count， rising from 6144 to 6400， a modest 4.2% increment.
More importantly， the VRAM is also expected to increase from 12GB to 18GB， achieved through six 3GB memory modules. Encouragingly， the power consumption increase is relatively minimal， climbing from 250W to 275W， a mere 10% rise.
The upgraded RTX 5070 Super is undoubtedly poised to take over the current market segment and further challenge AMD’s RX 9070. It’s noteworthy that in the second quarter， AMD’s gaming card business saw a significant 73% surge， with the RX 9000 series experiencing considerable success. This competitive pressure from AMD is something NVIDIA is clearly feeling.
