According to a report from Kuaitech on August 23rd， this morning marked the grand opening of the Xiaomi Home Kunming Park 1903 flagship store. The store was impressively decorated with a sea of roses， creating a vibrant atmosphere that resonated with the recent Qixi Festival.
Notably， the special edition Xiaomi MIX Flip 2 Diamond Limited Edition has also arrived at the store. Residents of Kunming are invited to experience it firsthand and even print their beautiful photos. This unique presentation has led some netizens to remark that they have “never seen such a beautiful Xiaomi Home.”
It is understood that Xiaomi Homes are charting a distinct course compared to the offline retail spaces of other brands. By leveraging cross-category product offerings， Xiaomi aims to attract diverse customer traffic， thereby enhancing offline operational efficiency and bringing it closer to the effectiveness of online sales. This approach is central to Xiaomi’s new retail strategy， enabling high-efficiency cross-category sales that encompass a wide array of products， including smartphones， automobiles， large home appliances， and wearable devices.
Currently， Xiaomi has initiated regional pilot programs in countries and regions such as Indonesia， Thailand， and Singapore， accelerating the global rollout of its new retail model for Xiaomi Homes. Looking ahead， this expansion is not limited to its mobile and IoT businesses; the automotive sector is also slated for international market entry. Xiaomi’s vision is to bring its entire ecosystem of personal， home， and technology products to the global stage， capitalizing on the competitive strengths of its unique business model.
