On October 12th， according to Kuai Keji， Li Junyong， a fried chicken cutlet vendor from Jingdezhen， Jiangxi， has risen to prominence under the moniker “Ji Pai Ge” (Chicken Cutlet Brother).
His Douyin account， established merely 20 days prior， has amassed over 1 million followers， accumulating more than 5.19 million likes， with a single video reaching an impressive 1.1 million likes. On the first day of the National Day holiday， he even set a personal record of gaining 143，000 followers in a single day， solidifying his status as a viral sensation for Autumn 2025.
The surge in popularity for “Ji Pai Ge” can be attributed to his catchphrases. His rather distinctive slogans such as “Finished yours， now yours，” “I’m still in control of this situation，” and “Students， I only sell for 5 yuan” have precisely hit the mark with netizens， sparking widespread imitation and creative reinterpretations.
Despite his newfound fame， he has refused lucrative opportunities such as live-streaming e-commerce and franchise partnerships， stating candidly that “earning enough for daily groceries is sufficient.”
