Rain Technology reported on June 27 that last night, Xiaomi YU7 was officially launched, with a total of 3 models, with a standard version priced at 253,500 yuan, a Pro version priced at 279,900 yuan, and a Max version priced at 329,900 yuan.
The market response of Xiaomi YU7 was extremely enthusiastic after its launch. It exceeded 200,000 units in 3 minutes and exceeded 289,000 units in 1 hour. This data set a new record for global auto companies’ sales speed. Judging from the current order volume, Xiaomi YU7 has undoubtedly become the focus of the market.
It is reported that before the Xiaomi YU7 was officially launched, some scalpers had already started to take action. Since it is expected that the difficulty of buying Xiaomi YU7 will be greater than that of the previous Xiaomi SU7, users need to have extremely fast speeds, stable networks, and even optimize the ordering process to obtain the highest order of picking up the car as much as possible. This undoubtedly creates a living space for scalpers.
Therefore, on some second-hand trading platforms, there are not many scalpers who are robbing the first batch of orders of Xiaomi YU7, and the fees for robbing the agency generally range from 2,000 to 10,000 yuan. This reflects the market’s demand for Xiaomi YU7 and the consumers’ urgent desire to pick up their cars as soon as possible.
In addition, it is worth noting that after one hour of the opening of Xiaomi YU7, the number of large-scale units exceeded 289,000 units. In comparison, the Tesla Model Y, the direct competitor of Xiaomi YU7, had 126,643 retail sales in the Chinese market in the first five months of this year, with an average monthly sales of 25,328 units.
The order volume of Xiaomi YU7 for one hour was more than double the total sales of Model Y in the first five months of this year. This data has sparked widespread discussion, and many people believe that Xiaomi YU7 may pose a threat to the market position of Model Y. However, it may be too early to assert that the Xiaomi YU7 can “pull the Tesla Model Y off the altar” based on just one hour of order volume. Car sales not only depend on the initial order volume, but also on subsequent production capacity, delivery capabilities, user experience and after-sales service. Whether Xiaomi YU7 can continue to maintain this strong momentum remains to be tested by the market.
