On July 9th， according to Quick Technology， Yu Chengdong， Huawei’s executive director， personally attended and delivered a speech at last night’s press conference.
Yu Chengdong humorously admitted to his own shortcomings in marketing and public speaking， describing himself as slow-witted and prone to stuttering， which he feels has hindered the effective promotion of many of the company’s features. He specifically mentioned that despite the strong sun protection capabilities of their Luxeed S9， some consumers perceived the vehicle as lacking in this area， illustrating a gap between product performance and market perception.
Reflecting on the broader automotive industry at an earlier event， the 2025 Future Automotive Pioneer Conference， Yu Chengdong emphasized that modern car manufacturers require more than just manufacturing， sales， and service capabilities. He highlighted the critical need for a strong grasp of user experience， product definition， in-depth product analysis， and strategic market positioning and design.
Yu Chengdong also commented on the current market dynamics， noting that some companies achieve significant sales success with just a single vehicle model. He attributed this to strong traffic generation and brand marketing capabilities， suggesting that even with superior products， their own offerings sometimes struggle to compete， a phenomenon he finds perplexing. He elaborated by stating that companies from other sectors can achieve remarkable sales with just one car， leveraging powerful branding and marketing， even if their products are not as advanced. In contrast， he expressed frustration that their own， arguably better， products do not achieve comparable market penetration， sometimes not even reaching a small fraction of the sales of these competitors.
