On July 9th at 22:00， the Samsung Galaxy Global New Product Launch Event arrived as scheduled， officially unveiling Samsung’s seventh-generation foldable flagship smartphones， the Galaxy Z Fold7 and Galaxy Z Flip7. This release marks a significant milestone in Samsung’s ongoing leadership in the foldable smartphone market.
As the earliest entrant， most prolific producer， highest market share holder， and most refined user experience provider in the foldable sector， Samsung has now completed seven generations of product iterations since launching the first mass-produced foldable smartphone， the Galaxy Fold， in 2019. This sustained innovation highlights Samsung’s deep commitment to pioneering and advancing foldable technology.
Over the past six years， Samsung has not only become the backbone of the global foldable market but has also laid the foundation for technological evolution in the next five years. The foldable market has now blossomed into a vibrant arena with all major Android brands entering the fray. With the release of the Galaxy Z Fold7 and Galaxy Z Flip7， Samsung once again sets the direction for the future of foldable technology.
The Galaxy Z Fold7 and Galaxy Z Flip7， launched under the banners of “Ultimate Thinness， Strength， and Portability” and “Pocket AI Flagship，” respectively， usher in a new era for foldable smartphones. Within Samsung’s foldable lineup， the Fold series， characterized by its horizontal large-screen fold， continues to attract loyal users with its expansive display that seamlessly blends work and entertainment. Users can effortlessly transition between high-productivity tasks and diverse entertainment options. The Flip series， a compact vertical foldable， appeals to users， particularly the fashion-conscious demographic， with its emphasis on portability and creative expression， serving as a chic accessory for self-expression.
The Galaxy Z Fold7 is lauded as Samsung’s slimmest， lightest， and most powerful foldable phone to date. When folded， its thickness is comparable to that of the Galaxy S25 Ultra， offering a natural in-hand feel akin to a traditional smartphone. When unfolded， its thinness rivals that of a USB Type-C port， and its weight is even less than an 8-ounce cup of coffee. The large exterior display， similar to a standard smartphone， provides precise and efficient interaction， facilitating easy typing of emails and messages. This meticulous design addresses a key user demand for foldable devices to be more akin to conventional smartphones in everyday use.
To achieve this remarkable balance of thinness and durability， Samsung has revolutionized core components. The ultra-thin Armor Aluminum hinge， featuring a waterdrop design and multi-track structure， reduces weight and volume while dispersing stress， enhancing durability and minimizing the appearance of the crease. While the main display is slimmer than its predecessor， it maintains exceptional durability thanks to Samsung’s display structural innovations， including a titanium protection layer that enhances structural integrity without compromising thinness. Furthermore， a thickened Ultra-Thin Glass (UTG) provides superior resilience compared to previous generations， all while preserving the device’s overall slim profile. The cover screen glass is made of tougher Corning Gorilla Glass Armor， and the frame and hinge cover utilize reinforced Armor Aluminum， contributing to the device’s overall robustness and premium feel.
In terms of performance， the Galaxy Z Fold7 is equipped with the same top-tier custom processor found in the Galaxy S25 Ultra， delivering comprehensive enhancements to NPU， CPU， and GPU performance. This results in more efficient AI responses， superior gaming experiences， and smoother multitasking. The camera system sees the introduction of Ultra-grade technology. A redesigned lens structure reduces thickness by 18%， housing Samsung’s slimmest-ever 200MP wide-angle camera， which offers 4x improved detail and significantly enhanced imaging brightness. The 12MP ultra-wide camera features autofocus and excels in low-light conditions， while the 10MP 3x optical zoom telephoto lens brings distant details closer. Combined with the enhanced Ultra Visual Engine and 10-bit HDR technology， the device delivers precise adjustments for both bright and dark areas in backlight scenarios. Night video recording benefits from noise reduction and motion detection technologies， ensuring clear and smooth footage in low light. The 10MP 100° selfie camera comfortably accommodates group shots.
The Galaxy Z Flip7 emerges as a pocket AI flagship featuring an expansive cover screen. Its 4.1-inch cover display is the largest in the Flip series. This Super AMOLED display， with its minimal bezels and Vision Booster technology， coupled with a high refresh rate and peak brightness， ensures excellent outdoor visibility. Users can directly reply to messages， check schedules， or take selfies from the cover screen. Unfolded， the Flip series’ largest 6.9-inch internal display enhances usability and viewing immersion， catering to a more engaging user experience.
To achieve its compact and portable design， the Galaxy Z Flip7 features optimized internal components. The water-resistant structure is integrated into the internal circuitry， allowing for narrower bezels. A highly dense printed circuit board enables a compact layout， while core components like the camera module and battery have been redesigned. The ultra-thin Armor Aluminum hinge is 30% thinner than the previous generation. With a 4300mAh battery， the largest in the Flip series， and the latest 3nm custom processor， the device achieves a balance of performance and battery life. When Samsung DeX is activated and connected to an external display， users can enjoy a PC-like productivity experience.
In terms of AI capabilities， the Galaxy Z Flip7’s multimodal AI agent is deeply integrated with Samsung One UI 8， allowing for voice interactions even when the device is folded. The cover screen supports the Live Window feature， expanding its functionality to include calls， wallets， and more， with ongoing support for third-party applications. The Instant Briefing feature has been enhanced to deliver personalized news and now includes weekly summaries of activities and health reports. The camera system comprises a 50MP wide-angle and a 12MP ultra-wide lens， supported by the enhanced Ultra Visual Engine for capturing detailed shots. It supports 10-bit HDR video recording. The portrait mode intelligently optimizes exposure and backgrounds， while cover screen live filters enhance selfie quality. In Flex Mode， a visual interface for camera status allows users to see functional states， and a new swipe zoom bar facilitates single-handed operation.
Looking back to 2019， the debut of the Galaxy Fold not only pioneered the global foldable category but also heralded Samsung’s leadership in foldable design with its groundbreaking advancements. Over the subsequent six years， engineers and designers have relentlessly refined the technology， with each generation striving for greater slenderness， lightness， and durability. Today， the Galaxy Z Fold7’s body thickness is half that of the original product， its weight significantly reduced compared to the Galaxy Fold， and its precision engineering has led to a qualitative leap in durability. From the initial exploratory attempts to the seventh generation’s mature perfection， Samsung’s six generations of iteration demonstrate the evolutionary logic of foldable display technology: driven by user demands for “thinness， reliability， and ease of use，” it systematically addresses inherent foldable challenges through material innovation， structural optimization， and process upgrades.
Samsung’s sustained success， from a global smartphone player to a leader in the foldable market， stems from its deep technological expertise and its “people-centric” philosophy. As early as 1996， Samsung proposed “People-centric， Future-building，” a core principle focused on starting with user needs to foster meaningful connections between technology and users. This philosophy is embodied in three design elements: Necessity Design prioritizes the product’s purpose and convenience; Innovative Design emphasizes uniqueness in value expression; and Harmonious Design ensures collaborative elements that align with social and environmental values.
This philosophy is evident throughout Samsung’s foldable product development: the hinge movement is designed for intuitive fluidity， allowing users to effortlessly enjoy the foldable experience; flexible camera functions and PC-level multitasking liberate creativity and enhance productivity. Furthermore， Samsung prioritizes sustainability. The Galaxy Z Fold7 and Galaxy Z Flip7 incorporate nine types of recycled materials (including newly added recycled lithium)， utilize 100% recycled cobalt in their batteries， and feature packaging made from 100% recycled paper. Through repairable designs and self-repair services， device lifespans are extended， and seven generations of system upgrades along with seven years of security updates ensure long-term performance.
Global market data validates Samsung’s leadership position. Since 2019， Samsung foldable smartphones have consistently held the top spot in global shipments， at times exceeding 80% market share， solidifying its status as the undisputed leader in the foldable phone market. This advantage is built not only on a comprehensive supply chain and technological accumulation but also on an uncompromising pursuit of user experience. After six years of dedicated refinement， Samsung has evolved from a foldable pioneer to a standard-setter， and foldables will undoubtedly continue to be Samsung’s trump card in leading the industry.
