NVIDIA’s recent offline sales event for its GeForce RTX 5080 and RTX 5070 Founders Edition graphics cards at the BW 2025 “RTX Super Player Experience Station” has generated significant buzz among Chinese PC enthusiasts. Priced at approximately ¥8299 and ¥4599 respectively， these GPUs are proving to be highly sought after， with long queues forming as players eagerly await their chance to purchase.
This event marks a significant shift in NVIDIA’s distribution strategy for its Founders Edition cards in China. Previously， these models were primarily available through online channels like JD.com， where they often faced prolonged periods of stock shortages. The inability to secure these high-demand cards online has undoubtedly fueled the immense enthusiasm for this first-ever physical retail opportunity， creating a palpable sense of urgency among potential buyers.
The event’s purchasing process is structured to ensure fairness given the limited supply. To be eligible， participants must first acquire a “must-buy” voucher. This voucher can be obtained through various means， including online pre-registration for the BW theme park， on-site check-ins and social media sharing at the event， or by engaging with interactive activities at partner game booths.
Once the voucher is secured， attendees need to present it at the designated exhibition area. They then proceed to the GeForce RTX Super Player Experience Station (booth 3.1H – 3A30 at the National Exhibition and Convention Center in Shanghai) within a specified time window. The final step involves joining the physical queue to complete the purchase. Event staff will verify identification and provide a “JD.com must-buy code，” with the actual delivery handled by JD.com.
The demand for these graphics cards highlights several key market dynamics. The RTX 50 series represents the latest generation of NVIDIA’s high-performance GPUs， offering substantial improvements in gaming and productivity workloads. The Founders Edition models， in particular， are often coveted for their unique design and build quality， distinct from the AIB (Add-In Board) partner variants. The limited availability， both online and now in this offline retail setting， suggests that NVIDIA is carefully managing supply to align with demand， potentially aiming to control pricing and brand perception. The significant turnout indicates a robust enthusiast market in China， willing to invest in premium hardware， and perhaps a strategic move by NVIDIA to directly engage with this core demographic through physical touchpoints.
This event is scheduled to continue today， offering another opportunity for eager gamers to secure these highly desirable graphics cards.
The detailed purchasing procedure is as follows:
