Roborock， a prominent brand in the smart cleaning market， has released its overseas market performance report， highlighting its strong global sales achievements.
Specifically， Roborock demonstrated impressive year-over-year growth in key international markets. European Amazon sales saw a substantial increase of 124%， while North American Amazon sales grew by 42%. In Australia， Amazon Gross Merchandise Volume (GMV) surged by an remarkable 167%. Product-specific performance was equally strong， with North American sales of their floor washers experiencing a 661% increase and European sales of the same product category rising by 122%. This indicates a significant demand for their advanced cleaning solutions across different continents.
In parallel， Roborock’s direct-to-consumer (DTC) channels also experienced robust growth. Sales on their European independent websites increased by a notable 520%， and North American independent website sales grew by 65%. Furthermore， their summer promotion efforts in Northern European channels resulted in a 97% sales increase， showcasing effective localized marketing strategies.
In terms of market share， Roborock has established itself as a leader in the smart cleaning sector. The company holds the number one market share position across the entirety of Europe， as well as in key individual markets such as Germany， France， the United States， and Australia. This widespread market dominance underscores the brand’s ability to resonate with diverse consumer preferences and competitive landscapes.
Examining specific product performance， the Roborock S10R emerged as a strong performer in Europe， ranking sixth in sales value among all product categories on Amazon. Similarly， the Roborock Q 35A secured the eighth position in overall European product sales value. These individual product successes contribute significantly to the brand’s overall market penetration.
Digging deeper into product category leadership， the Roborock Q 35A achieved the number one sales ranking for robot vacuums on Amazon Germany and also secured the top spot in Italy for the same category. In the United States， it ranked second in best-selling commercial indoor robots on Amazon. The Roborock S10R demonstrated a strong performance in Germany， ranking second in robot vacuum sales on Amazon， while the Q5 Max+ followed closely at third place in the same category. These specific product rankings highlight Roborock’s competitive edge in various product segments and geographical regions， driven by perceived product quality and customer satisfaction.
