July 16th News from Kuai Technology. Luxury brands venturing into pure electric vehicles must avoid the pitfalls that Mercedes-Benz encountered. Recently， official images of the pure electric Land Rover Range Rover have been released， showcasing a correct and well-conceived approach to this transition.
At first glance， the pure electric Range Rover bears a striking resemblance to its internal combustion engine counterpart. In fact， it appears to share the same design language， a stark contrast to the radical redesign seen in Mercedes-Benz’s EQ series.
While this conservatism might seem uninspired to some， its benefits are undeniable. Driving it requires no explanation; it is unmistakably a Range Rover， and its presence speaks for itself. This is precisely where Mercedes-Benz faltered with its initial electric offerings.
The brand has also revealed the interior of the electric Range Rover， which mirrors the opulent design of the combustion engine models， featuring extensive use of premium leather and wood accents to accentuate its luxurious ambiance.
The pure electric Range Rover is built on the MLA-Flex architecture and features an 800V electrical system. Design and manufacturing will both take place in the UK. It is poised to be the quietest and most refined Range Rover ever produced.
Equipped with a dual-motor all-wheel-drive system， it delivers a combined output of 542 horsepower and a peak torque of 849 Nm， comfortably outperforming even the models with the 4.4-liter V8 twin-turbocharged engine in its lineup.
The vehicle will feature Land Rover’s first in-house designed and manufactured battery pack， with a capacity of 117 kWh comprising 344 prismatic cells arranged in a dual-layer configuration.
Land Rover states that this battery system has been optimized for energy density， range， and charging efficiency to ensure a premium ownership experience commensurate with a luxury vehicle.
The all-terrain capabilities of the electric Range Rover have been preserved. It can achieve torque distribution between the rear wheels from 0 to 100% to prevent slippage and can react to changes in road conditions within 50 milliseconds， a response rate hundreds of times faster than traditional internal combustion engine vehicles.
It is worth noting that during its development and testing phase， the pure electric Range Rover underwent a series of rigorous tests， including extensive chassis tuning across various scenarios and simulated wading tests up to 50 km/h. Its wading depth is expected to reach an impressive 850 millimeters.
