As of July 28th, Air China, China Southern Airlines, and China Eastern Airlines, the three major domestic airlines, have each issued announcements to passengers, all expressing their support for purchasing tickets through the direct sales platform of the “Civil Aviation version of 12306” to safeguard passenger rights and interests.
The three major airlines have stated that they are already conducting direct ticket sales business on the TravelSky platform.
Currently, all domestic flight tickets sold on TravelSky are sourced directly from the airlines. The pricing is transparent with no bundled sales, and it aligns with airline regulations, avoiding practices like “big data price discrimination” or “price gouging” based on user data. Furthermore, information security is guaranteed, and the amount on the itinerary receipt matches the payment amount.
TravelSky is referred to as the “Civil Aviation version of 12306” by passengers because it is the most frequently used travel information service platform by civil aviation passengers. It currently boasts over 100 million activated users. The central state-owned enterprise China International Travel Service (CITS) and the airlines China Eastern and China Southern are all shareholders.
The primary difference between TravelSky and platforms like Ctrip and Qunar is that TravelSky facilitates direct sales from airlines, rather than sourcing tickets through numerous agents. All flight ticket products are directly published and operated by each airline, without incurring agency fees.
Currently, the platform has integrated direct sales ticket resources from 37 domestic airlines. Users can compare and purchase direct sales tickets from multiple airlines through a single interface, eliminating the need to switch between different airline official websites for comparison.
The combination of “zero price difference, zero bundling, and zero hidden tactics” makes this booking service a significant advantage, essentially a “dimensional reduction attack” on some third-party platforms. This approach directly addresses traveler demands for fair and transparent pricing.
Industry experts indicate that for a long time, the airline ticket sales market has been plagued by certain non-standard practices, such as third-party platforms marking up prices and engaging in bundled sales. This has often led to situations where the actual price paid by consumers differs from the ticket face value. The emergence of direct sales platforms is expected to help resolve these industry pain points related to non-standard ticket sales practices.
