On August 5th， Gree Electric’s “Dong Mingzhu Health Home Baotou Store” officially opened its doors. Gree Electric’s Chairperson， Ms. Dong Mingzhu， personally attended the event and participated in an online live broadcast.
During the live broadcast， Ms. Dong Mingzhu commented on the current state of the home appliance industry， stating that it is highly competitive. She observed that this intense competition often leads companies to forgo technological breakthroughs， opting instead for cost-cutting measures and deceiving consumers with low prices.
Ms. Dong Mingzhu expressed her belief that by maintaining a steadfast commitment to quality， consumers will ultimately recognize the value. She highlighted instances where some air conditioners fail within a month of purchase， resulting in significant repair costs for the customer.
This sentiment echoes remarks she made previously at the 18th China Brand Festival in 2024. At that event， she discussed the responsibilities of manufacturers， emphasizing the importance of integrity and rejecting fraudulent practices.
She illustrated her point by referring to situations where rising material costs present a challenge for market competition. In such scenarios， she noted that some companies resort to low pricing as their sole strategy to gain market share. However， she views this reliance on low prices as an indicator of a company’s lack of capability.
“This is because there is no technological support to rely on， leading to compromised quality and consumers being misled by low prices，” Ms. Dong Mingzhu explained， further elaborating that this approach is essentially cheating consumers.
