Geely released its financial report for the first half of the year, announcing revenue of RMB 150.28 billion, a year-on-year increase of 27%, and a net profit of RMB 9.29 billion.
In the first half of the year, Geely’s cumulative sales reached 1.409 million vehicles, a year-on-year increase of 47%, with its market share exceeding 10% for the first time. Notably, new energy vehicle sales surged by 126% to 725,000 units, while export sales remained stable at over 180,000 units.
Buoyed by this better-than-expected market performance, Geely Auto has raised its full-year sales target from 2.71 million units to 3 million units. The company plans to launch a total of 5 new energy products in the second half of the year.
During the Geely Auto 2025 Mid-Year Performance Conference, Mr. Li Donghui, CEO of Geely Holding Group and Vice Chairman and Executive Director of Geely Auto Holdings Limited, emphasized Geely’s commitment to “anti-involution” (fighting unhealthy competition). He stated that Geely adheres to competition based on value, technology, quality, service, and brand, while advocating for an open and healthy competitive environment within the industry.
“Geely is actively leveraging its leadership position to support the high-quality development of the industry. We have unified supplier payment terms to within 60 days to ensure supply chain stability. We remain user-centric, advocating for ‘safety equality’ with safety as the top priority, and have successfully implemented full-domain AI technology in mass-produced vehicles. Through prudent operations and integrated synergy, guided by the ‘Taizhou Manifesto,’ we are returning to ‘One Geely,’ steadfastly advancing deep internal resource integration and efficient fusion.”
“As the push against unhealthy competition progresses, industry competition is expected to become more rational and orderly. Companies like Geely, which persist in long-term strategies and focus on enhancing overall competitiveness, will see their advantages become more pronounced in the future.”
Additionally, Mr. Gui Yue explained that in early August, Zeekr proactively announced product updates and upgrade plans, along with limited-time benefits for models currently on sale. This announcement was met with widespread positive feedback from both new and existing customers. He believes that by fully empowering users with information and choice, and prioritizing their experience over short-term gains, brands can truly resonate with consumers, which is crucial for brand building.
“With the rapid advancement of intelligence, product iteration cycles have accelerated. Geely Holding recognizes that failing to promptly communicate future development plans to users has, in effect, deprived them of their right to be informed and to choose. Geely Holding has learned valuable lessons from this experience, apologizes to users who felt blindsided, and is already taking steps to improve its communication practices,” stated the executive.
