Apple’s highly anticipated 2025 Autumn New Product Launch Event took place early this morning， September 10th. The company officially unveiled the iPhone 17 series， the new iPhone Air model， alongside the AirPods Pro 3， Apple Watch Series 11， and Apple Watch Ultra 3. Here’s a detailed look at the pricing for these new devices.
iPhone 17 Pricing:
256GB: ¥5999
512GB: ¥7999
iPhone 17 Pro Pricing:
256GB: ¥8999
512GB: ¥10999
1TB: ¥12999
iPhone 17 Pro Max Pricing:
256GB: ¥9999
512GB: ¥11999
1TB: ¥13999
2TB: ¥17999
iPhone Air Pricing:
256GB: ¥7999
512GB: ¥9999
1TB: ¥11999
Apple Watch Ultra 3 Pricing:
With Alpine Loop strap， Trail Loop strap， or Ocean Band: ¥6499
With Braided Solo Loop strap (Titanium): ¥7499
Objective Analysis: The segmentation of the iPhone 17 lineup with a new “Air” model suggests Apple’s strategy to capture a broader market segment， potentially targeting users who desire a premium Apple experience without the absolute top-tier Pro Max features and pricing. The pricing for the base iPhone 17 at ¥5999 for 256GB appears to be a competitive entry point， especially considering the increased base storage compared to previous generations. The Pro and Pro Max models continue to occupy the premium space， with storage options extending to 2TB， indicating a focus on users who demand significant on-device capacity for media， apps， and future technologies.
Apple Watch Series 11 Pricing:
Aluminum 42mm: ¥2999
Aluminum 46mm: ¥3199
Titanium 42mm: ¥5799
Titanium 46mm: ¥6199
All Titanium models are GPS + Cellular variants.
Objective Analysis: The Apple Watch Series 11 maintains its tiered pricing structure， differentiating between aluminum and titanium materials and connectivity options (GPS vs. GPS + Cellular). The introduction of a titanium “GPS only” variant for Series 11 at ¥5799 seems unusual， as cellular capabilities are typically tied to premium materials. This could indicate a new approach to customization or perhaps a specific market segment Apple is trying to address. The pricing for the aluminum models remains accessible， continuing to drive volume for the smartwatch market.
Apple Watch SE 3 Pricing:
40mm: ¥1999
44mm: ¥2199
Objective Analysis: The continued presence and competitive pricing of the Apple Watch SE 3 confirm Apple’s commitment to the entry-level smartwatch market， making the Apple Watch ecosystem accessible to a wider audience. This strategy is crucial for user acquisition and brand loyalty.
AirPods Pro 3 Pricing:
¥1899
Objective Analysis: While specific features of the AirPods Pro 3 are not detailed in this pricing summary， the ¥1899 price tag positions them directly within the premium wireless earbud market. This price point suggests significant advancements in audio quality， noise cancellation， or added features to justify its premium positioning， aligning with Apple’s strategy for its accessory products.
