Following the debut of the Buick GL8 Century model yesterday， Xue Haitao， Deputy General Manager of SAIC-GM-Wuling， stated in an interview that the company will adhere to long-termism.
Xue Haitao noted that since mobile phone brands entered the automotive manufacturing sector， marketing strategies have increasingly gravitated towards claims of being “unique， special， and the best.”
While acknowledging that such tactics can capture consumer attention， Xue expressed his belief that a long-term perspective necessitates a commitment to lasting principles.
Previously， the China Advertising Association issued a statement urging automotive manufacturers， dealers， and marketing agencies to uphold the fundamental principles of law and ethics. The association called for a “seatbelt” of law and morality to be fastened onto normal advertising and marketing communications， and for both manufacturers and society to apply the “brake” to unscrupulous advertising and marketing practices.
The association commented on the rapid development of intelligent connected vehicles (ICVs) in China， which has provided consumers with more choices and enhanced experiences， becoming a crucial area for expanding consumption.
Concurrently， certain marketing and advertising practices by some automotive manufacturers have drawn public scrutiny. Examples include the selective emphasis on advanced driver-assistance systems (ADAS)， leading to misunderstandings that these features equate to full autonomous driving， and the exaggeration of autonomous driving capabilities， promising automatic gear changes under various driving conditions despite numerous practical limitations.
The Advertising Law of the People’s Republic of China stipulates fundamental principles such as truthfulness， legality， and correct guidance in advertising. It further clarifies that advertising containing false or misleading content that deceives or misleads consumers constitutes false advertising. Additionally， it specifies that if the performance， functions， or other information about a product in an advertisement is inconsistent with the actual situation and has a substantial impact on purchasing decisions， it is considered false advertising.
Disseminating false advertisements can result in administrative penalties and civil liability. Furthermore， such actions may lead to criminal prosecution if they constitute a criminal offense.
