On September 19th， Tianma Microelectronics held the “Tiangong Screen， Definer of the Universe” High-end OLED Technology Brand Launch Conference in Xiamen， officially unveiling its latest high-end OLED display technology brand – Tiangong Screen. This brand represents Tianma’s latest innovation in the OLED display field， achieving breakthroughs in both “eye health” and “display performance.”
The name “Tiangong” (天工) evokes Song Yingxing’s renowned work “Tiangong Kaiwu” (天工开物)， an encyclopedia of Chinese craftsmanship from the 17th century. Indeed， the inspiration for Tiangong Screen comes from this historical masterpiece. “Tian” (天) symbolizes boundless innovation， while “Gong” (工) embodies Tianma’s over 40 years of hardcore craftsmanship and dedication.
The Tiangong Screen has garnered favor from domestic smartphone manufacturers. At the launch event， Tianma announced a strategic partnership with OPPO， with the first generation of Tiangong Screen to be debuted on OPPO’s flagship new phone， the Find X9. This signifies that Tiangong Screen is not merely a concept but a ready-to-use technology capable of powering top-tier flagship devices， positioning it as a preferred choice for domestic flagship phones in the future.
CCTV Live Broadcast: Sa Beining’s Factory Visit Offers In-depth Interpretation of Tiangong Screen
A major highlight of the launch conference was CCTV’s in-depth coverage. During a live broadcast， renowned CCTV host Sa Beining transformed into an “explorer，” embarking on a unique factory tour at Tianma Microelectronics’ Xiamen facility. The tour not only showcased the entire production process of the Tiangong Screen but also， through the powerful platform of CCTV， directly presented Tianma’s technological prowess and manufacturing craftsmanship to a national audience.
This move by Tianma demonstrates both boldness and confidence， by entrusting the judgment to a national media outlet. When consumers find it challenging to discern quality amidst a plethora of technical specifications and jargon， endorsement from CCTV serves as a direct testament to trustworthiness.
During the visit， Sa Beining toured Tianma’s Xiamen TM18 factory， which houses China’s largest single-unit and globally most advanced sixth-generation flexible AMOLED production line. This facility exemplifies the high-precision， cutting-edge technology in domestic electronic display products.
Through interactive experiences and testing experiments， Sa Beining provided a detailed explanation of the Tiangong Screen’s manufacturing processes. Viewers were able to witness firsthand complex production steps such as PI coating， photolithography， and vapor deposition， gaining an understanding of each stage involved in the creation of a “Tiangong Good Screen.”
Sa Beining also personally participated in various testing experiments， including thermal shock， drop tests， and electrostatic discharge tests， all integral parts of the Tiangong Screen’s rigorous quality control system.
The data supporting the Tiangong Screen is equally robust: each screen undergoes 482 inspection points and over 1137 quality control nodes. It also successfully passes 115 rigorous tests， including extreme temperature cycling from -40℃ to 85℃ and steel ball drop tests.
Ultimately， through this factory visit， CCTV and Sa Beining summarized the Tiangong Screen with a single keyword: “Five-Star Good Screen.” This designation signifies a “pentagonal warrior” in the display industry， embodying innovation， reliability， precision， health， and intelligent manufacturing. This is not only a perfect encapsulation of the Tiangong Screen’s exceptional performance but also a recognition of Tianma’s overall manufacturing capabilities and innovative strength.
Tiangong Screen’s Core Highlights
The high praise from CCTV for the Tiangong Screen stems from Tianma’s core breakthroughs achieved through over 40 years of technological accumulation. Its key highlights are as follows:
Eye Care
With the increasing usage of mobile devices like smartphones， the impact of screen displays on eye health is gaining significant attention. While the OLED industry has been preoccupied with single-parameter competition， the Tiangong Screen has proactively focused on the field of healthy displays. Through dual breakthroughs in technology debut and mass production implementation， it is driving the entire industry to shift from “parameter involution” towards “healthy experience upgrades.” This strategic move also marks a transition from focusing solely on the B-end market to also catering to the real-world experiences of C-end users.
Features like full DC dimming and 4320Hz high-frequency PWM dimming for comfortable viewing are just the initial offerings. The “1nit Lucid Eye Protection” is the true game-changer. In low-light environments， the human eye’s pupil diameter can expand from approximately 2-4mm in bright conditions to 6-8mm， allowing several times more light to enter. At such times， even a 2nit brightness can expose the retina to blue light energy equivalent to hundreds of nits in daylight. The Tiangong Screen， however， reduces the minimum brightness to as low as 1nit and suppresses harmful blue light in the 415-455nm range to a mere 4.7%， effectively filtering out a significant amount of harmful blue light. It has received the highest level of TÜV Rheinland hardware-level low blue light certification and the CQC (China Quality Certification Center) certification for “Visual Health Friendliness.” Without compromising color accuracy， it becomes an essential screen for those who stay up late.
Transparency
In terms of transparency， the core objective of the Tiangong Screen is “what you see is what you get.” By employing SLOD (Super Luminance Object Drive) technology， the Tiangong Screen achieves a leading international HBM (High Brightness Mode) of 2500 nits， ensuring clear visibility even under direct midday sunlight.
Furthermore， color gamut is a crucial metric for evaluating flagship phone image quality and consumer experience. The industry is transitioning from the current mainstream DCI-P3 standard to BT.2020， which represents future display technology. Tianma currently leads the industry with over 95% BT.2020 color gamut coverage， ensuring more accurate color reproduction.
High Refresh Rate
High refresh rates have long been a baseline requirement for flagship OLED displays. The Tiangong Screen not only boasts a production capability of 165Hz but can also support refresh rates up to 240Hz. More importantly， it features a comprehensive adaptive refresh rate system that intelligently optimizes “when to be fast and when to save power.” The core objective is to provide a seamless experience for gamers while simultaneously enhancing battery efficiency.
These technical capabilities have earned the Tiangong Screen widespread recognition from authorities like the China Quality Certification Center and TÜV Rheinland， which is a significant reason for brands like OPPO to invest in it. It is important to note that these technological advancements are the result of Tianma’s continuous investment in research and development and its accumulation of technical expertise since its establishment in 1983.
A New Milestone for the Domestic OLED Industry
The Chinese display industry has evolved through stages of “introduction， digestion， catch-up， and parallel development，” and is now entering an uncharted territory of “leading the way.” It has become apparent that there are few established blueprints to follow. Tianma， with its “healthy eye protection” focus in the Tiangong Screen， is challenging traditional competitive logic and setting a new benchmark for the development of domestic high-end displays.
When Sa Beining uttered the phrase “Five-Star Good Screen” on camera， the Tiangong Screen transcended being merely a brand or a product; it became a symbol of the overall manufacturing capabilities and innovative power of China’s display industry. By leveraging the Tiangong Screen as a vehicle， Tianma inherits the spirit of ancient craftsmanship while integrating the essence of modern technology， transforming OLED into a “modern version of Tiangong Kaiwu” and charting a new course for the display industry.
With over 40 years of dedicated effort and accumulated expertise， Tianma demonstrates through the Tiangong Screen that domestic OLEDs can not only achieve high specifications but also deliver superior user experiences. By shifting the focus from “visibility” to “comfortable viewing，” the Tiangong Screen represents not just a technological iteration but also instills confidence in consumers to choose domestic flagships without hesitation for their next upgrade.
