On September 21st， NIO officially launched its all-new ES8， offering three trim levels. The purchase prices range from 406，800 to 446，800 yuan. Alternatively， customers can opt for the Battery-as-a-Service (BaaS) plan， with prices starting from 298，800 to 338，800 yuan.
William Li， Chairman of NIO， stated that NIO plans to increase the production capacity of the ES8 to over 40，000 units this year. If production capacity cannot meet demand， NIO will subsidize the portion of the purchase tax reduction that occurs next year， and customers will also receive benefits such as car waiting point rewards.
It is understood that the Chinese government has previously announced an extension of the purchase tax exemption policy for new energy vehicles until the end of 2027. However， the tax exemption amount will be tiered over time.
Specifically， new energy vehicles purchased between January 1， 2024， and December 31， 2025， will be exempt from purchase tax， with a maximum exemption of 30，000 yuan per vehicle. From January 1， 2026， to December 31， 2027， new energy vehicles will be subject to half the purchase tax， with a maximum tax reduction of 15，000 yuan per vehicle.
This implies that purchasing the new NIO ES8 next year will only qualify for a maximum purchase tax reduction of 15，000 yuan. Considering the ES8’s price exceeds 400，000 yuan， the remaining over 20，000 yuan in potential purchase tax would otherwise need to be borne by the owner.
If the purchase tax benefits for new energy vehicles are indeed reduced next year， William Li’s announcement of this guaranteed purchase tax reduction effectively means NIO will subsidize the 15，000 yuan difference for customers who place orders for the ES8 this year. This proactive measure by NIO aims to mitigate the impact of policy changes on early adopters and demonstrates a commitment to customer satisfaction and securing sales amidst potential regulatory shifts.
