As of October 2nd， 2025， Harmony Intelligent Mobility (鸿蒙智行) has continued its strong sales momentum during the first two days of the National Day holiday， with a total of 13，500 pre-orders for its entire model lineup.
On October 1st， the first day of the National Day holiday， Harmony Intelligent Mobility saw over 8，000 pre-orders. This represents a significant year-on-year increase of 53% compared to the 5，200 pre-orders recorded during the same period in 2024， marking a successful start to the holiday sales.
On October 2nd， an additional 5，500 pre-orders were placed， bringing the two-day total to 13，500 units.
This impressive sales performance is underpinned by Harmony Intelligent Mobility’s comprehensive product matrix. Currently， its “Five Realms” (五界) lineup is fully established， encompassing brands such as AITO (问界)， Luxeed (智界)， Stor-Auto (享界)， and potentially others like “Zun Jie” (尊界) and “Shang Jie” (尚界)， covering a price range from 150，000 to 1，000，000 RMB. This broad spectrum of offerings aims to cater to diverse consumer needs and preferences across various market segments.
Specifically， the AITO M9， M8， and M7 models are leading the charge in the 300，000-600，000 RMB market. The Stor-Auto S800 has garnered over 15，000 cumulative pre-orders， challenging the traditional dominance of luxury brands like BMW， Mercedes-Benz， and Audi in the high-end market. The Luxeed S9T， launched just 13 days prior， has also surpassed 15，000 pre-orders， injecting new vitality into the executive travel vehicle segment and signaling a shift in consumer preferences towards intelligent electric vehicles in this premium category.
As of September， Harmony Intelligent Mobility has cumulatively delivered over 950，000 vehicles. With the ongoing National Day holiday and the sustained release of new models across its “Five Realms” brands， Harmony Intelligent Mobility is well-positioned to accelerate its progress towards the significant milestone of achieving one million cumulative deliveries. This trajectory suggests a strong competitive advantage within the rapidly evolving Chinese new energy vehicle market， driven by innovation， product diversification， and effective market positioning.
