According to Maoyan Pro data， as of 6:47 PM on October 7th， the box office for the 2025 National Day film period has surpassed 1.7 billion RMB. The entire holiday period is expected to approach 2 billion RMB， indicating a robust performance for the holiday cinematic offerings.
Among the top performers， “The Volunteers Trilogy，” with its concluding installment， “The Volunteers: Bloody Peace，” has achieved 420 million RMB. This film has maintained a leading position since its release just one week ago， suggesting significant potential for further box office success. The strong performance of this patriotic war film highlights a continued audience appetite for narratives centered on historical resilience and national pride.
“731” has also demonstrated considerable strength， exceeding 320 million RMB. While it has been in theaters for a month and a half， its sustained popularity indicates substantial staying power and a compelling narrative that continues to resonate with audiences.
Surprisingly， “Assassin in Red 2” secured a spot in the top three， amassing over 270 million RMB. Its entry into the top ranks suggests a successful blend of action and fantasy， appealing to a broad demographic and proving that sequels， when executed well， can still capture significant audience attention.
Notably， “The Volunteers: Bloody Peace” has claimed the top box office spot in 18 provinces， with concentrated success in the Northeast， South China， and the middle and lower reaches of the Yangtze River regions. “731，” on the other hand， dominated in 13 provinces， primarily in North China， Southwest， and Northwest China. This regional distribution reflects varying audience preferences and the effectiveness of localized marketing campaigns for each film.
As of yesterday， a total of 46.264 million viewers attended films during the holiday， with 3.627 million screenings held. This has set a new record for the number of screenings in the history of China’s National Day film period， underscoring the public’s enthusiasm for cinema during this festive period and the industry’s capacity to meet demand.
In contrast， “Little Monster on the Rolling Mountain” has garnered less than 35 million RMB at the box office. This film is poised to become a cautionary tale in Chinese film history， illustrating how a misguided marketing strategy can negatively impact an otherwise potentially excellent film. The stark difference in performance between this film and the others highlights the critical role of effective audience engagement and marketing alignment with a film’s core appeal.
