On October 18th， according to reports from Kuaitech， Realme is set to launch its annual flagship， the Realme GT8 Pro， on October 21st. This new device has garnered significant attention due to its innovative mechanical assembly design.
However， some voices have questioned the practicality， suggesting that “flashy designs are useless.” In response， Jessie， Realme’s CMO for China， stated that the line between useful and useless is often hard to define. She offered an analogy: adding a lens module is undoubtedly useful due to its functionality. But if a whimsical “long-haired monster” (referring to a playful design element) makes her and her friends laugh， can it be deemed useless? This perspective suggests that emotional resonance and enjoyment hold value， even if they don’t serve a direct functional purpose.
She further elaborated on the distinction between tools and toys， questioning which is truly useful and which is not. While advanced technological products become obsolete as soon as they are released， happiness， she argues， never goes out of style. For adults， the most luxurious form of rebellion isn’t changing the world， but allowing oneself to be captivated by something seemingly “useless.” This is because seriousness belongs to the world， while fun is personal.
Xu Qi， President of Realme China， shared his own experience， likening the satisfaction of assembling a computer from parts to boot it up to the joy of personalization， such as swapping out keyboard keycaps for unique ones – a passion he believes many men inherently possess for mechanics and assembly.
He explained that this year， driven by the enthusiasm of young users， Realme made a “crazy and bold decision” to incorporate this fun， interactive design into the GT8 Pro. This is how the new mechanical assembly design came to be.
The design emphasizes modularity: it can be disassembled， reassembled， and components can be swapped. This approach breaks away from uniformity and predictable shapes， allowing users to enjoy the process of customization. Each decorative element change can feel like acquiring a new phone. The design offers three shape options (square， round， and the “Robert” style， likely a unique descriptor for one of the forms) and three color choices (white， blue， and green)， enabling users to unlock a multitude of combinations and personalize their device extensively.
