On October 23rd， according to reports from “Mirror Pro，” Stellantis， known for its cost-reduction strategies， appears to be taking a shortcut to boost its electric vehicle sales in the European market by rebranding and selling products from its invested Chinese EV company， Leapmotor.
It is reported that a high-level executive close to Stellantis stated that Opel is considering integrating Leapmotor’s latest electric models into its product line as standalone Opel vehicles starting from 2026， with the Leapmotor B10 being the first model.
European media have indicated that rebranding is not an uncharted territory for Opel， as the company previously rebranded the Lotus Elise.
Notably， the Leapmotor B10 is already available in Europe with a starting price of €29，900 (approximately RMB 247，000)， a significant difference compared to its price range of RMB 99，800-129，800 in China.
For Opel and Stellantis in Europe， developing and launching EVs independently entails substantial costs. Furthermore， the European EV market is characterized by high vehicle prices and underdeveloped charging infrastructure. In recent years， several automakers have announced revisions or delays to their electrification targets.
Opel itself announced in August of this year that it would be abandoning its 2028 all-electric target. Beyond market-related challenges， its parent company， Stellantis Group， has also faced difficulties in providing sufficient R&D support for individual brands like Opel to spearhead independent EV development.
In this context， incorporating some of Leapmotor’s products into Opel’s vehicle lineup presents itself as the most direct and expedient solution for Stellantis to accelerate its EV strategy in Europe.
