According to a report released by research firm Looker Analytics on October 24th， the sales of display monitors in mainland China during the third quarter of 2025 have been tallied. The data reveals a positive growth trend in the market.
In the third quarter of 2025， the total sales volume of display monitors in mainland China reached 3.04 million units. This represents a significant year-on-year increase of 13.3%， indicating a robust demand for display devices in the Chinese market.
The traditional mainstream e-commerce channels accounted for approximately 89% of the total sales， with 2.72 million units sold， a 9.5% increase compared to the previous year. The sales revenue from these channels reached 2.6 billion yuan， showing a 3.5% year-on-year growth.
Quarterly Sales Volume and Changes in China’s Display Monitor Online Market (2024-2025 Q3)
During the third quarter of 2025， the combined sales share of the top three brands in the online market was 38.2%. This concentration indicates that while the market is competitive， a few key players are capturing a significant portion of consumer interest.
AOC secured the top position in the market， commanding a 16% sales share and an 18% revenue share. The brand experienced an impressive sales growth of 50% year-on-year. This substantial increase is largely attributed to the strong performance of its premium product lines， particularly those featuring high refresh rates (240Hz and above) and Mini LED backlighting technology. The growing popularity of these advanced features suggests a consumer shift towards more immersive and visually superior display experiences.
HKC ranked second， holding a 12% sales share and a 10% revenue share. While not specified in detail， its consistent presence in the top tier suggests a stable product offering that resonates with a segment of the market.
Xiaomi secured the third position with a 10% sales share and a 9% revenue share. Xiaomi’s strategy of simultaneously targeting both the office and entry-level gaming segments has proven effective. Leveraging its ecosystem synergy and cost-effective advantages， the brand has maintained a steady performance in lower-tier markets. Its 100Hz refresh rate office monitors have been particularly successful. Furthermore， Xiaomi is actively expanding into the mid-to-high-end gaming market， with a notable 12 percentage point year-on-year increase in the penetration of its gaming products within its overall sales portfolio this quarter. This indicates a deliberate effort to capture a more discerning and performance-oriented gaming audience.
Brand Sales Share in China’s Display Monitor Online Market (2025 Q3)
