Rain Technology reported on June 28 that yesterday, the first Pixar story immersive interactive exhibition in China, “Pixar Travel” made a stunning debut at the “Tomorrow World” park in Shanghai Disneyland. This exhibition undoubtedly injected new vitality into Shanghai Disneyland and also provided domestic Pixar fans with an excellent opportunity to experience Pixar’s charm up close.
The “Pixar Travel” interactive exhibition is inspired by the heartwarming stories of seven classic films in Pixar Animation Studio, including “The Agents of the Mind”, “Monster Electric Power Company”, “Finding Nemo”, “Youth Metamorphosis”, “Dream Search”, “Flying House Travel” and “The Strange Travel”. These films not only have achieved extremely high box office and reputation worldwide, but also have won the love of audiences of all ages with their profound themes and excellent productions.
The exhibition is uniquely based on the trajectory of human growth, cleverly integrating these iconic growth stories into it. From the ignorance of the newborn, to the confusion of adolescence, to the struggle of adulthood, to the understanding of the ultimate meaning of life, tourists follow the exhibition and gradually feel the unique charm of different stages in the story. This narrative method is easier to resonate with the audience, making the exhibition not only a visual feast, but also a spiritual baptism.
The warm stories are gradually unfolding, connecting the spiritual experiences of different stages of growth. In the immersive experience, visitors can not only relive the classic plot of Pixar animation, but also deeply feel the warmth, courage, enlightenment and power it conveys. Immersive experience is a popular trend in theme parks and exhibitions in recent years. By highly restoring the movie scenes and combining interactive technology, tourists feel as if they are in the movie world.
As a Pixar Animation Studio, which focuses on computer animation production under Disney, meeting domestic tourists in such a unique way will undoubtedly add a new attraction to Shanghai Disneyland. Pixar has always been known for its innovative spirit and high-quality works. I believe that the launch of “Pixar Travel” will further consolidate its position in the Chinese market.
