On July 30th， according to Qulook， the reality of business competition is often direct and unreserved! This sentiment is underscored by the recent launch of Li Auto’s new six-seater pure electric SUV， the i8， with a starting price of 321，800 yuan， which was lower than many anticipated. In the wake of the i8’s release， more details about Lydo L90， another pure electric SUV targeting families， have emerged.
Information circulating online indicates that Zhang Zhengchen， Head of Sales for Lydo Auto， revealed in a group chat for Lydo national store managers that “The top trim of the Lydo L90 will not exceed 320，000 yuan， a price point intended to be highly competitive from the outset.”
He further emphasized the importance of key features for prospective buyers of large three-row pure electric SUVs， stating， “When buying a large three-row pure electric SUV， it’s essential to choose one with a front trunk， where every seat is a VIP experience， offering ample luggage space both front and rear， making travel nationwide convenient.” He advised， “When purchasing a significant item like a vehicle， the entire family should come to see it， try it out， and compare it thoroughly to experience and evaluate it comprehensively.”
It’s quite apparent that Lydo L90 is positioning itself for a direct confrontation with the Li Auto i8， and its pricing strategy is clearly a major weapon in this competitive landscape. The aggressive pricing aims to undercut rivals and attract a significant market share by offering substantial value.
Prior to this announcement， the Lydo L90 had already commenced pre-sales， with a purchase price starting at 279，900 yuan. An innovative “Bass” battery rental model further lowers the entry point to just 193，900 yuan.
The vehicle’s dimensions are impressive， measuring 5145*1998*1766/1786mm， with a wheelbase of 3110mm， firmly establishing it as a large SUV. It boasts the longest wheelbase-to-length ratio in its class and will be available in both six- and seven-seater configurations， catering to diverse family needs. The strategic sizing suggests a focus on maximizing interior volume and presence on the road.
Built on a pure electric platform， the L90 is engineered to offer superior interior space utilization compared to its competitors. This is evident in its class-leading longitudinal interior space of 4195mm and over a meter of legroom for all three rows， ensuring that even adults of 185cm can comfortably occupy the third row. This focus on passenger comfort is a significant selling point for family-oriented vehicles.
The L90’s cargo capacity is also robust. It features a generous 240L front trunk capable of holding two 20-inch suitcases and a child’s luggage. The rear cargo area is equally impressive; thanks to a sunken design， it offers a substantial 430L of space even with the third row in use， accommodating up to seven 20-inch suitcases without folding down the rear seats. This versatility in storage addresses a common need for larger families and those who enjoy extended trips.
A particularly noteworthy engineering achievement is the L90’s excellent lightweight construction. The rear-wheel-drive version weighs in at just 2250kg， while the all-wheel-drive variant is only 2360kg. Lydo’s CEO， Li Bin， has even suggested that it might be one of the lightest three-row SUVs available on the market. This emphasis on lightweight design is crucial for electric vehicles as it directly translates to improved performance， enhanced driving dynamics， and greater energy efficiency， thereby extending the vehicle’s range.
The benefits of this superior lightweight construction are manifold. It contributes to stronger acceleration， longer cruising range， and better body control， providing a more engaging and efficient driving experience. These factors are increasingly important for consumers looking for a practical yet dynamic electric SUV.
In terms of powertrain， the L90 is equipped with the same permanent magnet synchronous rear motor found in the NIO ET9. This motor boasts a peak power output of 340 kilowatts and an impressively compact 37-liter volume， achieving a volumetric power density of 9.2 kW/L， which is considered industry-leading. This advanced motor technology indicates a commitment to high performance and efficiency.
The rear-wheel-drive version achieves an acceleration of 0 to 100 km/h in 5.9 seconds. The all-wheel-drive variant， with a combined system power of 440 kilowatts， offers an even more exhilarating 0 to 100 km/h sprint in just 4.7 seconds， a performance level that rivals many high-end luxury vehicles with V8 engines. This dual-motor setup provides a compelling blend of power and versatility for different driving preferences.
The vehicle is paired with an ultra-thin， swappable battery pack with a thickness of only 116mm. This design element maximizes cabin space and offers a capacity of 85 kWh， providing a CLTC range of 605 km. Furthermore， its energy consumption is remarkably low， with a rate as low as 14.5 kWh per 100 kilometers for the rear-wheel-drive model. This efficiency metric is a critical advantage in the EV market， addressing range anxiety and potential running costs.
