Dongfeng Liuzhou Motor Responds to Cheng Long Truck vs. Li Auto i8 Collision Test: Gross Misleading, Gross Infringement

On July 31st, news broke that during the launch event for the Li Auto i8 on July 29th, Li Auto released a safety evaluation video showcasing a collision between the Li Auto i8 and a truck. The video depicted an 8-ton truck failing to overcome a 2-ton SUV, with the truck’s cab visibly displaced, sparking widespread online discussion.

Later that evening, the official WeChat account for “Chenglong Truck” announced that on July 31st, Dongfeng Liuzhou Motor Co., Ltd. issued a statement regarding a specific brand’s infringement through the use of collision videos.

Dongfeng Liuzhou Motor Responds to Chenglong Truck vs. Li Auto i8 Collision Test: Highly Misleading, Serious Infringement

Dongfeng Liuzhou Motor Responds to Chenglong Truck vs. Li Auto i8 Collision Test: Highly Misleading, Serious Infringement

I. Establishing the Infringement Facts

(I) Unauthorized Publication of Infringing Video

The act of a certain automotive brand releasing a head-on collision video with a Chenglong truck on July 29, 2025, constitutes serious infringement and extends beyond normal commercial competition. This action has significantly misled the public’s right to information and severely damaged our company’s brand and commercial reputation. It is suspected of violating relevant laws such as the Anti-Unfair Competition Law, Advertising Law, and the Civil Code.

(II) Use of Specific Test Scenarios by a Certain Automotive Brand Shows Significant Discrepancies with Actual Operational Scenarios

To the best of our knowledge, the aforementioned automotive brand has not disclosed the condition of the test vehicles (e.g., whether the vehicles were modified, had parts removed, if fasteners were secured, or if vehicles passed inspections) nor the environmental conditions of the test (e.g., the condition of the test site, vehicle speeds, or driving states). By employing customized collision conditions and designing highly unconventional test scenarios, the release of collision videos with results deviating significantly from public perception of normal collisions not only demeans our brand image but also has the potential to mislead a vast number of vehicle owners, creating safety hazards.

II. Chenglong Brand Technical Explanations

As a state-owned enterprise with 71 years of history, Dongfeng Liuzhou Motor has always been guided by user needs. The safety system of Chenglong trucks strictly adheres to the principle of “real-scenario protection.”

(I) Industry-first “Dragon Bone” Frame Cab;

(II) Utilizes a four-layer energy absorption structure (impact-resistant layer → buffer layer → high-strength frame → flexible protection layer), dispersing collision energy through multi-channel transmission patent technology to maximize driver and passenger safety;

(III) Dual active safety defense lines: AEBS (Advanced Emergency Braking System) for proactive prevention and cab rearward displacement technology for passive protection, effectively reducing accident casualty rates.

III. Message to the Industry and Truck Drivers

As a central state-owned enterprise, Dongfeng Liuzhou Motor actively responds to the calls from relevant national ministries and the China Association of Automobile Manufacturers regarding opposing internal competition and unfair competition. We firmly oppose any actions that undermine the industry ecosystem by disparaging peers or engaging in malicious comparisons, and we are committed to promoting a fair and orderly market environment. We call upon our industry peers to jointly practice:

Safety First: Strictly abide by traffic regulations, regularly maintain vehicles, and strengthen proactive prevention awareness – these are more effective in building safety defenses than any test!

Integrity in Competition: Uphold business ethics, drive industry progress through technological innovation and quality improvement, and collectively maintain a healthy and sustainable industrial ecosystem!

Rational Communication: Avoid excessive hype and magnification, do not be tempted by traffic; do not be exploited by any brand to amplify influence.

IV. Subsequent Accountability

Our company is paying close attention to this matter and will continue to monitor its development. With a professional, rigorous, and responsible attitude, we have established a special team for further research. We reserve the right to pursue legal responsibility for the impact caused by this incident.

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