Fast Technology， August 25th. Pinduoduo today released its financial report for the second quarter of 2025. The company reported a quarterly revenue of 104 billion yuan， an increase of 7% year-on-year. The net profit attributable to Pinduoduo’s ordinary shareholders was 30.7535 billion yuan， a decrease of 4% year-on-year.
The slowdown in revenue growth this quarter is closely linked to the company’s new “Hundred Billion Support” strategy launched in the second quarter. This initiative represents a significant investment aimed at bolstering the platform’s merchant ecosystem and encouraging consumption.
In response to evolving market dynamics， Pinduoduo introduced the “Hundred Billion Support” strategy in the second quarter， building upon its earlier “Ten Billion Fee Reduction” initiative. This move marks the first instance of a “hundred billion level” merchant support plan in the e-commerce industry， underscoring Pinduoduo’s commitment to fostering a healthier and more vibrant merchant community.
Over the past year， the “Ten Billion Fee Reduction” policy has significantly lowered operating costs for millions of merchants. Substantial refunds in promotional service fees alone have reached tens of billions， with many merchants experiencing annual savings in the millions. This demonstrates Pinduoduo’s dedication to sharing its success and reducing the financial burden on its partners.
With its substantial investment in the “Hundred Billion Support” initiative， Pinduoduo has continued to reduce commissions and enhance efficiency for millions of merchants. The platform has also comprehensively expanded its support for small and medium-sized businesses， emerging businesses， and branded merchants， indicating a strategic focus on diversified merchant growth.
Zhao Jiazhen， Executive Director and Co-CEO of Pinduoduo Group， stated that through sustained， tangible investment， the platform’s ecosystem effect continues to manifest. This has facilitated accelerated new quality transformation within industrial sectors and further unlocked consumption potential for users， leading to high-quality development on both the supply and demand sides.
Zhao Jiazhen further commented， “Currently， the e-commerce industry is undergoing a new round of intense competition centered around new business formats. We will continue to adhere to a long-term perspective and deeply advance the ‘Hundred Billion Support’ strategy.” This forward-looking approach suggests Pinduoduo’s intention to maintain its aggressive growth strategy and adapt to evolving market trends， even amidst increasing competition.
