On August 26th， according to a report from Kuaitech， the final series under Hongmeng Zhixing， “Shangjie，” has officially commenced pre-sales for its inaugural model， the Shangjie H5. With a pre-sale price point of 169，800 RMB， this marks the first Hongmeng Zhixing vehicle priced under 200，000 RMB. The official launch is anticipated on September 23rd.
The early reception for the Shangjie H5 has already demonstrated its potential as a blockbuster. Within just one hour of its order opening， the vehicle garnered over 25，000 pre-orders， signaling strong market interest and demand.
Industry sources， as reported by 36Kr Auto， have revealed that SAIC and Huawei have established an ambitious monthly sales target of 20，000 units for the Shangjie H5. Furthermore， considering future vehicle releases， the brand has recently communicated a substantial annual production material plan of 400，000 units to its supply chain. This proactive approach suggests a strong commitment to meeting anticipated demand and securing a significant market share.
To ensure the efficient delivery of Shangjie models， both SAIC and Huawei have made comprehensive preparations concerning production capacity and sales channels. This strategic planning aims to avoid potential bottlenecks and to facilitate a smooth market entry and sustained growth.
In terms of production， SAIC has not only constructed a dedicated manufacturing facility for Shangjie in Lingang but has also secured partial production lines from the SAIC-GM Jinqiao plant. This dual-pronged manufacturing strategy is designed to significantly boost production capacity and ensure timely vehicle output.
On the distribution front， Shangjie vehicles will be available through the existing Hongmeng Zhixing user centers. Additionally， a dedicated network of exclusive user centers， jointly developed by SAIC and Huawei for Shangjie， will be established. This dual-channel sales and service system is engineered to ensure that the Shangjie brand can achieve substantial sales volumes immediately upon its launch.
The brand is actively recruiting dealers to expand its retail presence and enhance channel coverage. As of August 14th， Shangjie reported receiving applications from over 1，500 dealerships， a notable figure that includes the significant interest from dealerships representing premium brands such as Porsche， Volvo， and Lotus， signaling a strong desire among established players in the luxury automotive market to associate with the new venture.
Looking ahead， Shangjie plans to introduce two new models next year， in addition to the upcoming H5. These will include a sedan and an SUV， with the SUV slated for release in the first half of the year. This expansion of the product portfolio indicates a broader market strategy to cater to diverse consumer preferences and further solidify the brand’s position.
