The news on August 27th from Kuaikeji reports that a short video titled “Bai Guo Yuan Chairman Yu Huiyong Responds” recently sparked controversy.
In the video， he stated， “We will not cater to consumers” “We are educating consumers to mature” “Very few people truly understand fruit.”
Netizens， however， criticized， saying， “With a monthly salary of 20，000 yuan， I still can’t afford it” and “Buying casually at Bai Guo Yuan costs a hundred yuan.”
According to media reports， Bai Guo Yuan has recently launched a franchise “burden reduction plan，” with official information indicating that the total investment cost has been adjusted to 230，000 yuan.
This includes: a franchise fee of 50，000 yuan (no renewal fee)， branding and information equipment costs of 60，000 yuan， store renovation costs (minimalist version) starting from 60，000 yuan， a performance deposit of 30，000 yuan， and an upfront payment for goods of 30，000 yuan. This does not include store transfer fees or rental deposits.
Multiple Bai Guo Yuan staff responsible for franchising stated that after the cost adjustment， without adding store rent and transfer fees， the total cost is slightly reduced from the 237，000 yuan in the first half of 2025， and there are also rebates and subsidies.
Some staff recalled that Bai Guo Yuan had previously adjusted its franchise investment fee， which had been maintained at 307，000 yuan for many years， last year.
Regarding the reasons for the recent frequent adjustments to Bai Guo Yuan’s franchise fees， staff indicated that the franchise policies follow market trends. This adjustment primarily aims to reduce the burden on franchisees， offer benefits to them， and encourage the opening of more stores.
