On September 4th, according to news from Kuaitech, the first batch of Tesla Model Y L has officially commenced deliveries nationwide. This new model is priced from 339,000 yuan and is positioned as a large, six-seat luxury pure electric SUV.
Given the prevalent consumer preference in China for larger vehicles over smaller ones, the Tesla Model Y L has witnessed an exceptionally strong sales performance in the domestic market.
According to a report by Cailian Press, a sales representative at a Tesla dealership in Beijing revealed that the Model Y L is selling exceptionally well. Since its launch on August 19th, it has garnered approximately 120,000 orders, averaging nearly 10,000 orders per day.
“Although the Model Y L is priced a bit higher, its increased space and more flexible rear seating make it highly suitable for families with children,” commented the sales representative.
Industry insiders suggest that the robust sales of the Model Y L indicate a significant untapped market demand for large, six-seat SUVs. Concurrently, this surge in demand provides Tesla with a crucial new growth driver amidst the intense competition from domestic Chinese brands.
The intense price competition within the Chinese market has also considerably impacted Tesla’s gross profit margins. Furthermore, ongoing pressures in overseas markets are also a contributing factor to Tesla’s increased focus and strategic investment in the Chinese market.
Tesla’s attractive sales incentives offered in September have also played a significant role in driving the substantial order volume for the Model Y L.
