On September 11th， Meitu Company announced that several of its flagship products， including Xiuxiu， RoboNeo， Wink， and Kaipai， have launched new video generation features such as anime effects and AI transformations. These advancements represent a significant step forward in leveraging artificial intelligence to enhance user creativity and streamline content creation.
The new capabilities are built upon the Tongyi Wanxiang series of AI models， which have undergone deep development and training to provide Meitu’s global user base with novel creative experiences. This collaboration underscores Meitu’s strategic focus on integrating large-scale AI models into its consumer-facing products， reflecting a broader industry trend towards AI-powered productivity tools.
Meitu has been actively expanding its presence in the productivity sector， offering AI algorithm services and solutions for businesses. This strategic pivot， which began with a collaboration with Alibaba on large-scale models in June of last year， highlights the company’s commitment to staying at the forefront of technological innovation.
The Tongyi Wanxiang series models are already making a considerable impact across various industries， including imaging， design， and film and television. Their proven effectiveness in these sophisticated fields provides a strong foundation for their application in Meitu’s diverse product offerings.
Specifically tailored features， such as “Stage Performance，” “Sumo Kid，” and “Retro Anime” within Meitu Xiuxiu and Wink， have demonstrated excellent stability and consistency. For instance， the “Stage Performance” feature allows users to upload a single portrait and generate a dynamic video of their digital avatar performing on stage in concert attire. This eliminates the need for complex video editing skills， making professional-looking content accessible to everyone.
Furthermore， Kaipai， Meitu’s AI-powered tool for spoken word videos， has introduced its “Creative Intro” function. This feature enables users to generate engaging video intros with a single click， bypassing the need for intricate prompts. This innovation is particularly beneficial for short video creators aiming to capture attention within the crucial initial seconds of their content， empowering even non-professional users to produce stylish and trend-aware openings.
RoboNeo has also deeply integrated Tongyi Wanxiang’s text-to-video capabilities. Users can now generate coherent and dynamic short videos simply by inputting a text description. This significant breakthrough dramatically lowers the barrier to entry for video creation， fostering a more inclusive and accessible creative landscape.
