According to a report released on September 21st by 3DCenter， a closely followed source for graphics card market trends， the European and US markets are showing varying price behaviors for the latest RTX 50 and RX 9000 series graphics cards. This analysis aims to shed light on the current market premiums and discounts observed.
In the United States， most of the RTX 50 series graphics cards have returned to their Manufacturer’s Suggested Retail Price (MSRP). However， a notable exception is the RTX 5090， which continues to command prices between $2400 and $2700， indicating a premium of approximately 20% over its MSRP. This sustained high pricing， even after the initial launch frenzy， suggests strong demand or limited supply for the top-tier model， potentially due to its performance capabilities or the market’s appetite for flagship products.
The RX 9070 series graphics cards are experiencing a premium of around 10% in the US market. Conversely， the RX 9060 XT has seen its price decrease， suggesting a more balanced supply-demand dynamic for this particular model or perhaps a strategic pricing adjustment by manufacturers or retailers.
In Europe， using Germany as a benchmark， the market situation mirrors that of the US. The RTX 5090 remains priced at a premium， approximately 17% higher than its MSRP， ranging from €2370 to €2600. This persistent premium， despite being slightly lower than in the US， still reflects a high demand for the flagship NVIDIA card. Interestingly， the RTX 5070 and RTX 5060 Ti 16GB models have seen prices dip below their MSRPs. This “breaking of the issue price” (破发) indicates a cooling demand or an oversupply situation for these mid-range to upper-mid-range cards， offering potential savings for consumers.
For AMD’s RX 9070 series， prices are largely in line with MSRP in the European market. The RX 9060 XT， in particular， has seen significant price drops， falling below MSRP by as much as 7%， with the lowest price recorded at €330. This suggests a more aggressive pricing strategy for AMD’s offerings in this segment， possibly to gain market share against NVIDIA’s more competitively priced mid-range options.
In the domestic Chinese market， the situation is notably different， with heavily customized and “crippled” versions like the RTX 5090D and RTX 5090D v2 fetching exorbitant prices. Official channels have seen these cards sold at prices as high as 32，999 RMB， representing a staggering 100% premium over their presumed MSRP. This extreme pricing suggests a highly targeted market segment， possibly for specific professional applications or due to severe supply constraints for these particular variants.
The RX 9070 XT in China is also priced significantly higher， reaching nearly 6000 RMB in its most expensive configurations， a premium of 20%. This indicates that while AMD’s mid-to-high-end offerings are not as severely marked up as NVIDIA’s specialized versions， they still face substantial price increases in the Chinese market， reflecting strong local demand or specific market dynamics.
