On September 25th， according to Kuai Keji， the recent controversy between Luo Yonghao and Xibei regarding pre-prepared meals has ignited widespread discussion among netizens.
On September 24th， Xibei launched a “Xibei Invites You to Dine” event at its offline stores. The promotion involves offering customers who dine in a complimentary 100 yuan dining voucher. This voucher is valid at all Xibei nationwide stores and is exclusively for dine-in use.
A staff member at a Xibei Shanghai branch informed the media that this event marks the first day of its launch and serves as a token of appreciation for customers who continue to support them during this period.
The staff further explained that a 100 yuan voucher will be issued with any in-store purchase. Due to system limitations in directly validating vouchers for the current meal， the voucher can only be used from the next dining visit onwards. However， there are no minimum spending requirements for its use， and multiple vouchers can be used concurrently. The vouchers are valid from September 25th， 2025， to October 31st， 2025.
Despite Xibei’s promotional offer， the initiative has still drawn criticism from some netizens. One common sentiment expressed was: “Requiring two visits to enjoy the discount is essentially a disguised inventory clearance.”
Another point of contention raised was the limited purchasing power of the 100 yuan voucher. With Xibei’s average per-person consumption estimated at around 166 yuan， a 100 yuan voucher might only be sufficient to purchase approximately 5 “ancient steamed buns” priced at 21 yuan each， with a remaining out-of-pocket expense of 5 yuan. This highlights a potential mismatch between the value of the voucher and the typical cost of a meal at Xibei.
It is worth noting that on September 10th， Luo Yonghao publicly stated that Xibei “almost entirely uses pre-prepared meals and is expensive，” which sparked considerable debate. Xibei founder Jia Guolong denied these claims and announced a lawsuit， asserting that Luo’s remarks had caused damage to the brand.
As public opinion intensified， Xibei’s public relations responses further fueled the controversy. Ultimately， Xibei issued an apology letter and announced several corrective measures. This ongoing discussion underscores the nuanced consumer perceptions surrounding food quality， pricing， and the transparency of restaurant operations， particularly in the context of evolving dining trends and public scrutiny.
