The highly anticipated game， “Battlefield 6，” has officially launched today and has already claimed the top spot on Steam’s global best-seller list.
Industry analysts had previously estimated that the title generated over $100 million in pre-sale revenue solely through the Steam platform， a remarkable feat demonstrating significant player interest even before its release.
According to the Steam store rankings， “Battlefield 6” has surpassed major titles like “Counter-Strike 2” and “Little Nightmares 3” to become the number one global bestseller.
Furthermore， it holds a strong position in the wishlist rankings， securing the fourth spot， trailing only behind “Subnautica 2，” “Deadlock，” and “Light No Fire.” This indicates sustained interest from players eager to experience the game upon its release.
Game industry analyst Rhys Elliott had previously reported that “Battlefield 6” had amassed over 3.5 million wishlist additions and 1.8 million pre-order sales on Steam alone， projecting an approximate pre-sale revenue of $100 million. This strong pre-launch performance is a testament to EA’s effective marketing and the enduring appeal of the Battlefield franchise.
The game’s preceding open beta tests also generated substantial excitement. On Steam alone， the peak concurrent player count reached an impressive 865，000， marking it as the most successful beta test for the series to date. The overwhelming success of the beta likely translated into a significant portion of the current sales and positive word-of-mouth.
This resurgence of enthusiasm has reignited the long-standing rivalry between the “Call of Duty” and “Battlefield” intellectual properties. Electronic Arts， the publisher of Battlefield， has openly embraced and participated in this narrative， suggesting a competitive spirit driving further innovation and marketing efforts for both franchises.
