As July 10th marks a sweltering summer day， Mi Home stores have launched a unique promotional campaign， distributing 600，000 “Big Picture Popsicles.” By scanning a code on the popsicle wrapper， consumers also stand a chance to win a large refrigerator.
The naming of these “Big Picture Popsicles” is particularly clever. Personal traits like maintaining freshness， emotional stability， and rejecting internal friction are printed on the popsicle packaging， artfully aligning with the quality of Mijia refrigerators.
For instance， “maintaining freshness” symbolizes the excellent preservation capabilities of Mijia refrigerators， which can lock in the freshness of ingredients for extended periods. Similarly， “emotional stability” mirrors the stable refrigeration performance of the refrigerators， consistently providing an optimal storage environment for food.
This approach， connecting abstract personality traits with product functionalities， allows consumers to more intuitively grasp the advantages of Xiaomi refrigerators while enjoying the popsicles， thereby enhancing product awareness and favorability.
From a marketing perspective， the free distribution of popsicles is a powerful tool to rapidly attract a significant number of consumers to Mi Home stores. While enjoying the cool and delicious treat， customers naturally pay attention to other products in the store， including Xiaomi refrigerators. This undoubtedly provides increased exposure opportunities for Xiaomi refrigerators and drives more potential customer traffic. The QR code scan to enter a lottery further boosts customer interaction and engagement.
