MG’s new MG4 has seen an overwhelming response since its launch， with over 26，000 orders placed within its first 15 days. This figure substantially exceeds the initial monthly production estimate of 15，000 units. SAIC Passenger Vehicle’s production facilities have therefore transitioned to a three-shift system to meet the surging demand. The persistent backlog indicates strong market interest and a supply-demand imbalance， prompting MG to introduce a “Peace of Mind Delivery Commitment” to acknowledge and appease its eager customers.
This commitment includes a compensation plan for prolonged wait times. Specifically， if a vehicle is not delivered and ready for handover within 39 days of the order being confirmed， the customer will receive a cash subsidy of 50 yuan for each additional day of delay， up to a maximum of 2，000 yuan. This proactive measure aims to manage customer expectations and demonstrate the brand’s accountability for any delivery inconveniences.
Furthermore， MG assures fair and transparent order fulfillment by strictly adhering to the order sequence for vehicle allocation and delivery. This ensures that customers are served in the chronological order of their confirmed bookings， maintaining a predictable and equitable distribution process.
The new MG4 was launched at the Chengdu Auto Show in August， offering five different variants. The top-tier model， featuring a semi-solid-state battery pack， is priced between 65，800 and 99，800 yuan after a limited-time subsidy. This competitive pricing strategy is a significant factor contributing to the vehicle’s popularity.
In terms of dimensions， the MG4 measures 4395mm in length， 1842mm in width， and 1551mm in height， with a wheelbase of 2750mm. Despite being positioned as a compact car， its 4.395-meter body length significantly surpasses that of comparable models such as the BYD Seagull， Geely Xingyuan， and Yuan UP. This suggests that the MG4 offers a more substantial presence and potentially more interior space than rivals in its price bracket.
The interior design of the MG4 incorporates a freestanding digital instrument cluster and a floating central infotainment screen. It features concealed air vents and a column-mounted gear shifter， with a 50W wireless charging pad located on the center console. Additionally， the vehicle is equipped with a panoramic sunroof that includes a sunshade.
The infotainment system is a collaborative development with OPPO， integrated with a Qualcomm Snapdragon 8155 chip. This advanced system supports features like voice command for vehicle preparation， seamless smartphone-to-car integration， cardless connectivity， and intuitive navigation activation via gestures. The overall package of features， combined with its impressive dimensions， makes the MG4 a compelling offering.
Under the hood， all MG4 models are powered by a front-mounted single electric motor producing 120 kW， with a top speed of 160 km/h. Customers can choose between two lithium iron phosphate battery pack capacities: 42.8 kWh and 53.95 kWh， providing CLTC ranges of 437 km and 530 km， respectively. The extensive range options cater to different user needs and driving habits.
Furthermore， a special variant featuring a semi-solid-state battery utilizing manganese-based lithium-ion technology has been introduced. This advanced battery chemistry allows for operation in extreme temperatures， from -35℃ to higher ranges， and guarantees a winter range retention rate of up to 75%. MG has also provided a robust warranty for its battery system. Beyond a lifetime warranty on the electric drive components， the company pledges to replace the vehicle with a new one if the battery experiences thermal runaway， underscoring their confidence in the battery’s safety and reliability.
In summary， the new MG4 presents a highly competitive package with its strong performance and range， advanced technology， and generous interior space， all offered at an aggressive starting price of 65，800 yuan. This combination of value and quality squarely places the MG4 at the forefront of its segment， making its booking surge entirely understandable.
