On October 25th, according to Fast Technology, a recent vlog update by Zhou Yunjie, the chairman of Haier Group, on October 20th, captured him at Qingdao Jiaodong International Airport, visiting the Haier Smart Home Experience Center. This update offers a glimpse into the company’s leadership engaging with its innovative retail spaces.
In the video, Zhou Yunjie takes on the role of a guide, providing a detailed explanation of the Haier Smart Home Experience Center’s functional zones and showcasing the various smart devices on display. The experience center appears to be a key part of Haier’s strategy to demonstrate the integration and benefits of its smart home ecosystem to consumers.
Towards the end of the video, a relatable and amusing scene unfolds: staff members present freshly baked bread, prepared using a Casarte oven. This highlights the practical application and quality of Haier’s kitchen appliance offerings.
Upon seeing the bread, Zhou Yunjie inquired about it and then, with apparent authenticity, tore off a piece and tasted it. This simple action humanizes the leadership and demonstrates a genuine interest in the products.
Seeing this, the staff members present quickly reminded him, “Fans first.” Zhou Yunjie, with a touch of humility, responded, “I forgot to let the fans eat first.” This brief exchange underscores a commitment to customer priority and a lighthearted culture within the company.
The engaging interaction continued in the comments section. A “post-00s” editor from Haier commented, offering a playful critique: “Next time, pay attention, don’t forget to let fans eat first.” This shows an open communication channel and a younger generation contributing to internal feedback, fostering a dynamic work environment.
Unexpectedly, Chairman Zhou responded earnestly to this feedback, stating simply, “Okay.” This straightforward reply indicates a willingness to listen to all levels of the organization and a commitment to continuous improvement, even in minor details. It suggests a corporate culture that values open dialogue and encourages feedback across all departments.

