On August 8th， Li Yunfei， the General Manager of Brand and Public Relations at BYD Group， released a video outlining BYD’s principles and a call to action， stating， “Practicing Wing Chun alone doesn’t make you a master of the martial world! BYD alone doesn’t make Chinese automotive history!”
Li Yunfei expressed that BYD shares common values with Wing Chun: a focus on defense and avoiding proactive attacks. BYD is dedicated to its own development and has never targeted its competitors.
“The Chinese automotive market is vast， and the global automotive market is even larger， capable of accommodating a multitude of flourishing brands. Healthy competition drives industry progress， while malicious disparagement damages the industry’s ecosystem.”
Li Yunfei also issued an invitation to all BYD enthusiasts: “If you genuinely love BYD and our products and technology， let us collectively become a driving force for the upward development of Chinese brands.”
“We aim to avoid engaging in pointless online disputes and， in doing so， protect yourselves. The Chinese automotive market is vast， and the global automotive market is even larger， capable of embracing a wide array of blossoms and ships setting sail.” Li Yunfei added.
At this year’s BYD shareholder meeting， the company’s Chairman， Wang Chuanfu， also emphasized that refraining from criticizing competitors is a core principle for BYD. This stance is not merely a public relations strategy but reflects a deeper organizational philosophy. In the highly competitive Chinese automotive landscape， where numerous domestic and international players vie for market share， BYD’s commitment to a principled approach to competition demonstrates a strategic long-term vision. By focusing on its internal strengths and avoiding negative campaigning， BYD aims to foster a more mature and sustainable development environment for the entire Chinese auto industry， positioning itself as a responsible leader rather than a disruptive force. This approach can also resonate positively with consumers who are increasingly discerning and may view brands that engage in aggressive， often unsubstantiated， attacks on rivals with skepticism.
